TOKYO--(BUSINESS WIRE)--UNIQLO launched a new interactive website on May 13, 2009, called UNIQLO WIRE. The purpose of the site is to spread awareness of the BRATOP worldwide by showing customer feedback about how it feels to wear the best-selling BRATOP, which has reached sales of over 3 million units across Japan. The UNIQLO WIRE site features video footage of 100 women from all over the world wearing the BRATOP and talking about their experiences wearing it and coordinating outfits with it. The “WIRE” (a single red line) is a common thread linking the video contents together.

http://www.uniqlo.com/wire

ABOUT THE UNIQLO WIRE SITE

(1)

There are legends in some cultures about a red line that connects people. In the site, the red line is used to symbolically link the users, indicating that they are all united in a similar frame of mind. During the video clips, handwritten phrases appear, making it possible to enjoy the site even with the sound turned off.

* The languages of all UNIQLO’s base countries are represented (English, French, Chinese, Korean, and Japanese).

(2)

As an interactive feature, site viewers can fill out a questionnaire about the BRATOP, and their answers are added to the total results.

THE BRATOP

The BRATOP is a new type of top that features a built-in bra. It went on sale in Japan in FY2008 and sold over 3 million units that year. The BRATOP also made the list of top hit products for 2008 (Nikkei Marketing Journal, etc.). This year’s line features a wider range of colors and styles, with tops appropriate for a wide variety of situations.

COMPANY INFORMATION

http://www.uniqlo.com/us/corp/business/

http://www.uniqlo.com/us/introduction/