5G时代到来，新型“宅经济”需求量持续增长，是什么在引领中国母婴消费市场变革？眼下疫情倒逼品牌商转战线上，线上直播、导购带货实现了逆势突围，站上风口的“云端经济”，是应急之需还是新的燃点？在2020年巨大的不确定性下，母婴品牌如何强化数字化能力，实现有质增长？

本次论坛为采用 「线下私享+线上直播」的方式围绕社交电商、社交裂变、IP跨界、KOL、短视频、内容种草、母婴新零售等热点话题，与国内平台商、咨询公司、品牌商、零售商、技术服务商等共同探讨中国母婴数字营销与电商发展最佳实践案例，助力品牌商抢占中国的存量及增量市场。这不仅仅是一次业务培训机会，同时此次峰会也将作为一个行业高端人群的交流平台帮助大家抓住机遇，共话合作。我们欢迎您并期待您的参与。

会议热点话题:

“云端经济”助燃母婴O2O全场景零售变革

小程序助力母婴品牌“线上逆袭”

KOL内容种草助力母婴品牌品效合一

母婴品牌全链路内容营销-案例分享

纸尿裤+IP跨界融合，打造爆款产品

京东母婴全渠道营销创新案例分享及互动体验

解码中国母婴新趋势

数字化赋能母婴零售全渠道发展

孩子王智慧零售的探索与实践

……

峰会时间：2020年9月23日-24日

大会地点：中国 -上海

大会主办方：上海希为 ECV International

我们将提供：

2天会议同声传译设备

纸质会刊、APP电子语音材料

2天五星级酒店自助午餐券、茶歇以及五星级酒店提供的所有茶点

更多本次峰会详细内容，请登录官方网站：http://www.ecvinternational.com/ChinaMaternal&InfantDigitalInnovation2020/cn.html

联系人: Ciking Zhao

电话：+86 21 8026 0707-803

邮箱：cikingz@ecvinternational.com

关于ECV International

上海希为（ECV International）是亚洲领先的国际高端商业峰会及活动的主办和承办机构，拥有近 200位行业研究及活动策划、运营专家，每年在全球举办约40场高端国际峰会，涉及零售、汽车、纺织、鞋业、物联网、新科技等行业。

我们为超过半数的财富 2,000 强企业提供专业的商业会议及咨询服务，每年有超过 6,000 位来自戴姆勒、通用电气、阿迪达斯、可口可乐、阿里巴巴、ABB等跨国公司、专业机构及创新企业的决策人参加我们的会议和活动。我们的使命是通过提供专业服务帮助客户抓住发展机遇、迎接挑战、实现全球范围内的可持续发展，进而影响行业格局，引领行业未来。

China Maternal and Infant Digital Innovation Summit 2020 Will be Held in Shanghai

5G era is coming up, the “home economy” continues to grow. What is leading the transformation of China ’s maternal and infant consumer market? The epidemic is now forcing brands to move to the online battlefield. Online live streaming, influencer marketing of shopping guider has achieved a breakthrough. The "cloud economy" is an emergency or a new ignition point? Under the huge uncertainty of 2020, how can maternal and infant brands strengthen their digital capabilities and achieve qualitative growth?

The conference will focus on the hot topics such as social e-commerce, social fission, IP cross-border, KOL, short video, product recommendation, maternal and infant new retail, and discuss the best practice cases of maternal and infant digital marketing and e-commerce development in China with the domestic and foreign platform vendors, consulting companies, brand businesses, retailers and technical service providers, in order to promote the brand business to grasp the stock market and increment market in China.

The summit will take place both ONLINE and in-person. Join hands with 40+ industry experts to create an ideological feast for you through theme sharing, Q&A and group discussion. Participants will get market intelligence, case sharing and enterprise solutions from leading enterprises in the industry. This is not only a business training opportunity, but also serve as a platform for high-end people to help everyone seize the opportunity and negotiate and cooperate together.

Highlights:

• Cloud Economy" Fuels Maternal-Infant O2O Retail Scenario Reformt
• Mini Program Driven Maternal and Infant Brand "Online Outbreak
• KOL Content Seeding Empowers the Maternal and Infant Brands to Optimize Marketing Efficiency
• Maternal and Infant Brand Omni-link Content Marketing-Case Study
• Paper Diaper + IP Cross-border Integration, Create Hot Products
• Character + Scene , Building Exclusive IP for the Maternal and Infant Brand
• Big Data Decision Making Drives the New Growth of Maternal and Infant
• Use Data to Balance the Return on Investment of Social Media Marketing
• How does the Maternal and Infant Brand Realize Closed-loop Marketing with High Efficiency
• JD. com Maternal and Infant Omni-channel Marketing Innovation Case Sharing and Interactive Experience

Time: Sep. 23-24

Venue: Shanghai, China

Organizer: ECV International

We will provide:

• Simultaneous interpretation device for 2-day conference
• Brochure, recording materials
• five-star buffet lunch coupons, tea breaks and all refreshments

More details, please visit our official website:

http://www.ecvinternational.com/ChinaMaternal&InfantDigitalInnovation2020/cn.html

Contact Us:

Ciking Zhao

Tel: +86 21 8026 0707-803

E-Mail: cikingz@ecvinternational.com

About ECV International:

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.