疫情当下，中国消费市场进入“新常态”，企业被迫加速推进数字化、在线化。2020年下半年及未来一段时间，企业将进入举步维艰的复苏之路。直播带货、微信公众号/小程序、社群、社交拼购等社交平台和渠道成为企业获取流量的新赛道。如何迎接云端经济“新常态”，搭建数字化新基建，通过内容营销到私域运营的布局，依靠“创意智能”、直播、短视频、社群运营等载体盘活流量、提升转化，将是企业需要共同攻克的难题。
本次峰会将采用 「线下私享+线上直播」的方式围绕 “疫情后的消费者行为洞察”、“社交电商”、“私域流量运营” “直播电商”、“社交营销”、KOL种草、“短视频营销”、“内容营销”等热点话题，与国内外平台商、咨询公司、品牌商、零售商、技术服务商等共同探讨中国数字营销与电商发展最佳实践案例，助力在企业不确定环境中乘风破浪。
会议热点话题:
- 全球疫情重构消费品市场格局
- 云端“新常态”下的私域构建，抢占品牌增长新机遇
- 数字化营销新基建，构筑品牌营销新势力
- 社交时代，品牌如何玩转“Z世代” 营销，实现逆势增长
- “新常态”下的品牌CRM生态建设
- 搭建私域流量池，玩转社群营销
- CRM+小程序+社交零售，搭建私域零售闭环，重构品牌新增长
- KOL种草营销助力品效合一
- 数字化助品牌“去网红化”, 重塑品牌影响力
- 引领社交媒体新浪潮，创新品牌营销新通路
- 社交时代，品牌如何实现从内容营销到私域运营的布局，依靠“创意智能”盘活流量，实现增长
峰会时间：2020年11月19日-20日
大会地点：中国 -上海
大会主办方：上海希为 ECV International
主办方将提供：
- 2天会议同声传译设备
- 纸质会刊、APP电子语音材料
- 2天五星级酒店自助午餐券、茶歇以及五星级酒店提供的所有茶点
更多本次峰会详细内容，请登录官方网站：
http://www.ecvinternational.com/ChinaSocial+DigitalMarketingInnovationSummit2020/cn.html
联系人: Ciking Zhao
电话：+86 21 8026 0707-803
邮箱：cikingz@ecvinternational.com
关于ECV International
上海希为（ECV International）是亚洲领先的国际高端商业峰会及活动的主办和承办机构，拥有近 200位行业研究及活动策划、运营专家，每年在全球举办约40场高端国际峰会，涉及零售、汽车、纺织、鞋业、物联网、新科技等行业。
我们为超过半数的财富 2,000 强企业提供专业的商业会议及咨询服务，每年有超过 6,000 位来自戴姆勒、通用电气、阿迪达斯、可口可乐、阿里巴巴、ABB等跨国公司、专业机构及创新企业的决策人参加我们的会议和活动。我们的使命是通过提供专业服务帮助客户抓住发展机遇、迎接挑战、实现全球范围内的可持续发展，进而影响行业格局，引领行业未来
China “Social +“Digital Marketing Innovation Summit 2020 Will be Held in Shanghai
[Keywords] digital marketing, smart retail, social media marketing, brand cross-border marketing, KOL marketing, new retail and new manufacturing, data marketing, AI, community operations, private traffic operation
In the current situation where COVID-19 is rapidly spreading, China's consumer market has entered a "new normal", where companies are forced to accelerate its business operation digitally and online. In the second half of 2020 and for some time to come, companies will enter a difficult recovery path. E-commerce live streaming, WeChat Official Account/mini-programs, community, social pooling, etc. have become a new track for enterprises to do business. It would be a common challenge for companies to meet the "new normal" of the cloud economy and build a new digital infrastructure via content marketing to the private operation, relying on "creative AI", live streaming, short video, community operation and other carriers to revitalize flow and improve conversion.
This summit will take place both ONLINE and in-person and focus on "insight on post-epidemic consumer behaviors", "social e-commerce", "private traffic operation" "E-commerce live-streaming", "social marketing", “KOLs”, "short-video marketing", "content marketing"…and discuss the best practices of digital marketing and e-commerce development in China along with domestic and foreign platform businesses, consulting companies, brands, retailers, technical service providers, etc. to help ride the waves in the uncertain environment of enterprises.
Highlights:
- Global epidemic reconstructs the consumer goods market structure
- Private domain construction under the "new normal" in the cloud economy, seizing new opportunities for brand growth
- Digital marketing new infrastructure boosts build a new brand marketing force
- How can brands do "Generation Z" marketing and achieve growth against the trend in the social era
- The Ecological Construction of Brand CRM under the "New Normal"
- How to build the private domain traffic pool and play social marketing
- CRM+ Mini-programs+ social retail, build a private retail closed loop and reconstruct brand new growth
- KOL stimulating purchasing desire drives combining product effectiveness
- Digitalization empower brands "de-influencer" and reshape brand influence
- Leading the new wave of social media and innovate new channels for brand marketing
- How brands can achieve the layout from content marketing to private domain operations, rely on "creative AI" to revitalize traffic and achieve growth in the social era
Attendees:
- President/Vice-president/CEO/COO
- CMO/Vice-president of Marketing/Marketing Director
- Ecommerce/Sales/Marketing Director
- Brand/Product Leader
- New Retail General Manager /Director/Leader
- CDO/CIO/IT Director/ Digital Transformation Project Leader
- Social Media Director/Manager
- Digital Marketing Director/Manager
Time: Nov. 19-20, 2020
Venue: Shanghai, China
Organizer: ECV International
We will provide:
- Simultaneous interpretation device for 2-day conference
- Brochure, recording materials
- five-star buffet lunch coupons, tea breaks and all refreshments
More details, please visit our official website:
http://www.ecvinternational.com/ChinaSocial+DigitalMarketingInnovationSummit2020/cn.html
Contact Us:
Ciking Zhao
Tel: +86 21 8026 0707-803
E-Mail: cikingz@ecvinternational.com
About ECV International:
ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.
