Shanghai, China, May 31, 2022 – Beyond Meat, Inc. (NASDAQ: BYND), a leading plant-based meat company, today announced the launch of its first-ever plant-based meat sauce collection created specifically for the Chinese market under the Beyond Meat™ brand.
Launching with two flavors, Classic Bolognese and Savory Black Pepper, each sauce uses savory plant-based Beyond Pork™, which is designed to deliver the great taste, juiciness, and versatility similar to animal-based ground pork while being made from simple, plant-based ingredients.
Beyond Meat's Classic Bolognese Plant-Based Sauce is versatile and designed to add refreshing, plant-based goodness to an array of mealtime favorites, such as pasta, soups, pizzas, casseroles, seafood stews, and much more. In addition, the Classic Bolognese Plant-Based Sauce has 4.8g protein per serving (100g).
Beyond Meat's Savory Black Pepper Plant-Based Sauce can be used as a rich and multi-purpose meal starter, a creamy gravy or as an ideal condiment for stir-frying rice, noodles, and vegetables. With about 103 kcal per 100g, each serving of the sauce has the same amount of calories equivalent to an apple1.
Jeremy Yeo, Beyond Meat’s Acting General Manager in China, said: “Launching Beyond Meat’s first-ever plant-based meat sauce product under our brand in China reflects our commitment to the market, where we have witnessed significant potential and opportunities in the plant-based protein category, as well as the rising trend2 of more local consumers incorporating plant-based food into their diet. The sauce launch will further diversify our portfolio and offerings in China, allowing us to meet consumers’ demand for tasty and convenient ready-to-eat mealtime solution.”
The debut of Beyond Meat’s plant-based meat sauces supports the brand's mission to make delicious, nutritious and sustainable plant-based options widely accessible and convenient to prepare.
Beyond Meat products are also available at retailers such as City Shop and Sam's Club and on China's three major e-commerce platforms - JD.com Tmall, and Pinduoduo.
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Notes
1 Refer to the "Chinese Food Composition Table", the calorie content of apples is 53kcal/100g edible part, the edible part is calculated as 85%, and the weight of apples is calculated as 300g per apple.
2 The healthier sauce market in China is expected to grow 6.6% by 2027.
Media Contacts
China: BeyondMeat@golinmagic.com
About Beyond Meat
Beyond Meat, Inc. (NASDAQ:BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat products are made from simple, plant-based ingredients and designed to have the same taste and texture as animal-based meat, while being a nutritious and environmentally-friendly option. Beyond Meat’s brand commitment, Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based meat, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. As of March 2022, Beyond Meat had products available at approximately 135,000 retail and foodservice outlets in over 90 countries worldwide. Visit beyondmeatchina.com.cn, follow @别样肉客BeyondMeat on Sina Weibo, and scan the QR code below to follow us on WeChat.
Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2021 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 2, 2022, and the Company’s Quarterly Report on Form 10-Q for the quarter ended April 2, 2022 filed with the SEC on May 12, 2022, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If we do update one or more forward-looking statements, no inference should be made that we will make additional updates with respect to those or other forward-looking statements.
