International Collaboration Organizes Historic Event

SHANGHAI & WASHINGTON--(BUSINESS WIRE)--Leading broadcast television associations, research laboratories and standards development organizations from around the world have organized a strategic conference focused on the future of terrestrial broadcast television.

The Future of Broadcast Television (FOBTV) Summit will be held to foster global collaboration to exchange technical advances in the rapidly converging areas of terrestrial broadcasting, consumer electronics and networking technologies, discussions that may lead to the development of common strategies for the future of terrestrial broadcasting.

Industry technology leaders are to be invited to work together to share their visions of the future of broadcasting. Bringing together the collective perspectives of experts worldwide should benefit industry leaders as they identify their optimum national path for terrestrial broadcasting.

"I believe that we are entering a Renaissance period for terrestrial broadcasting," said Mark Richer, President of the Advanced Television Systems Committee and Co-chair of the FOBTV Organizing Committee. "The FOBTV Summit will bring together experts from around the world to discuss the strategic direction of our industry."

"There are many organizations around the world thinking and working on next-generation broadcast television systems," said Keiichi Kubota, Director General of NHK Science & Technology Research Laboratories and Co-Chair of the FOBTV Organizing Committee. "It will be very interesting to hear about these exciting activities."

The FOBTV Summit will take place on November 10-11, 2011 in Shanghai, China. The National Engineering Research Center of Digital Television, China (www.nercdtv.org) will host the historic event. NERC, established in 2010, is a leading high-tech institution co-founded by Shanghai Jiao Tong University and other mainstream digital TV researching institutes, manufacturers, broadcasters and agencies.

"We are honored to host the first FOBTV Summit," said Wenjun Zhang, Chief Scientist of NERC. "This will be a great opportunity to exchange information and share ideas about the future of broadcast television." The FOBTV Program Committee, co-chaired by Yiyan Wu, Principal Research Scientist of the Communications Research Centre (CRC) in Canada and Philip Laven, Chairman of the Digital Video Broadcast Project (DVB) in Europe, has put together a compelling set of sessions, including:

• The Role of Broadcasting in the Broadband Ecosystem
• Attributes of a Next Generation Terrestrial Broadcast System
• The Spectrum Squeeze
• Technologies on the Horizon
• Roundtable/Panel Discussions on the Future of Broadcasting

Venue:
Shanghai International Convention Center
Add: 2727, Riverside Avenue, Pudong, Shanghai, China

Founding organizations of the FOBTV Summit include:

• Advanced Television Systems Committee (ATSC)
• Communications Research Centre (CRC)
• Digital Video Broadcast Project (DVB)
• European Broadcast Union (EBU)
• Electronics and Telecommunications Research Institute (ETRI)
• Institute of Electronic and Electrical Engineers (IEEE)
• National Association of Broadcasters (NAB)
• National Engineering Research Center of Digital Television (NERC)
• Japan Broadcasting Corporation (NHK)
• Public Broadcasting Service (PBS)
• Rede Globo

www.fobtv.org

Contacts

National Engineering Research Center of Digital Television (NERC)
Ms. Lei Xu, (86-21) 60897266-5015
fobtv2011@nercdtv.org
or
ATSC
Lindsay Shelton-Gross, 1-202-872-9160
lsheltongross@atsc.org