No. 2 Handset Maker Offers Red Bend-Enabled^TM Smartphones, Tablets Worldwide

WALTHAM, Mass.--(BUSINESS WIRE)--Red Bend Software, the market leader in Mobile Software Management (MSM) with more than 1 billion Red Bend-Enabled^TM devices, today announced that Samsung Electronics Co. Ltd., a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, has licensed Red Bend's full suite of MSM solutions, including vRapid Mobile® for software management and firmware over-the-air updating (FOTA) and vDirect Mobile® for device management.

With this milestone, 10 of the world's top handset manufacturers trust Red Bend's MSM solutions to improve the mobile user experience with new features and applications.

The Red Bend-Enabled handsets from Samsung include a range of Android phones as well as Samsung's own platforms. Models include:

• Samsung Infuse 4G sold by AT&T
• Samsung Epic 4G sold by Sprint
• Samsung Galaxy S and Galaxy S II models sold by operators in more than 100 countries

Samsung also has deployed Red Bend's software in its popular Galaxy Tab line of tablets.

"Samsung has become the choice for so many mobile consumers because of the compelling design, quality, performance and features of its smartphones and tablets," said Yoram Salinger, CEO of Red Bend. "We are proud that Samsung relies on Red Bend's Mobile Software Management solutions to enhance consumer satisfaction by providing software over-the-air updates to its innovative, application-rich mobile devices."

Adam Leach, practice leader of Ovum's devices practice, said: "With Red Bend now chosen by 10 of the top handset manufacturers, Red Bend's MSM solutions have become the de facto standard for updating mobile software over the air. As mobile phones become more feature-rich and as mobile consumers want to personalize their devices with applications and services, Samsung and other leading manufacturers are making mobile software management an integral part of their product offering."

Red Bend's software has shipped in more than 1 billion mobile phones and connected devices. The company's award-winning vRapid Mobile, vDirect Mobile and VLX^TM software products enable more than 80 device manufacturers, mobile operators, semiconductor vendors and automotive companies worldwide to increase revenues, reduce costs and achieve faster time to market by remotely managing firmware, applications and mobile devices over the air.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Red Bend Software

Red Bend® Software, the leader in Mobile Software Management (MSM) with more than 1 billion Red Bend-Enabled^TM devices, makes mobile devices and services continuously better in a rapidly changing world. Red Bend is the only company that provides standards-based products and solutions for software management, device management and mobile virtualization that work on any mobile phone and connected device uniformly, efficiently and securely over the air. Red Bend enables its customers to stay competitive in a fast-moving market by helping them deliver high-value services on an increasing number of connected devices with growing software complexity. More than 80 leading device manufacturers, mobile operators, semiconductor vendors and automotive companies worldwide trust Red Bend with their most important assets - the mobile and connected devices their consumers depend on.

Contacts

U.S.
Red Bend Software
Kevin Flanagan, +1 781-856-2589
kevin.flanagan@redbend.com
or
SVM Public Relations for Red Bend
Jill Colna, + 1 401-490-9700
jill.colna@svmpr.com
or
U.K.
Noiseworks PR for Red Bend
Rebecca Kennett, + 1 01628 421 557
rebeccak@noiseworks.com