100 Auditoriums Across China to be Equipped with RealD 3D

LOS ANGELES & BEIJING--(BUSINESS WIRE)--RealD Inc. (NYSE:RLD), a leading global licensor of 3D technologies, and Beijing SAGA Luxury Cinema Management Co., Ltd., a deluxe Chinese theatre chain, announced today an agreement to equip 100 auditoriums across the SAGA circuit with RealD 3D technology. Installations have already begun with plans to install RealD 3D technology at all current SAGA theatre locations. SAGA also intends to install RealD 3D technology at its future theatre locations and has announced plans to open 20 theatres around the country within 3 years.

"China is a cinema market presenting a growing opportunity to introduce audiences to RealD's premium 3D entertainment experience. RealD is the world's most widely deployed 3D cinema technology and we look forward to working with SAGA to give their moviegoers a fully immersive 3D experience," said Edman Chan, RealD's General Manager of Greater China, Southeast Asia and Korea for Cinema.

"Providing the highest quality viewing experience to our audiences is one of the most important operating philosophies of SAGA. SAGA will exclusively use RealD 3D equipment in all of our cinemas to ensure our audiences can enjoy the most compelling 3D images on every one of our screens," said Li Dong, Director of Project Investment in Beijing SAGA Luxury Cinema Management Co., Ltd.

RealD is a global leader in 3D technology for movie theaters with the largest motion picture exhibition groups in the world featuring RealD 3D-enabled screens. As of June 24, 2011, RealD has deployed its 3D technology on an industry leading over 17,500 theatre screens in approximately 60 countries around the world.

About RealD Inc.

RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit our website at www.reald.com.

About Beijing SAGA Luxury Cinema Management Co., Ltd.

Beijing SAGA Luxury Cinema Management Co., Ltd. (SAGA) is a subsidiary of New View TV & Media Group. SAGA specializes in cinema investment, management and operation with its vision to build a high end cinema brand in China. The company, operating under its organizational culture of "branding, service, innovation and responsibility," builds high end cinema locations for the China Exhibition Industry. There are 8 SAGA cinemas currently operating or under construction.

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements concerning the anticipated rollout of RealD 3D technology across the SAGA theater circuit. These statements are based on RealD's current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD's control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD's annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause that could cause actual results to differ materially from the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.

© 2011. RealD Inc. All Rights Reserved.

Contacts

RealD
Rick Heineman, 310-385-4020
rheineman@reald.com
or
SAGA
Zheng Yanyan, +86-10－8489 6363
newview@newview-media.com