Social action site expands internationally to feature local campaigns supporting organizations across the Philippines
MANILA, Philippines--(BUSINESS WIRE)--Groupon Philippines (http://www.groupon.ph) today announced the launch of G-Team Philippines, Groupon's philanthropic arm, with the first ever campaign supporting "The Love Yourself Project," which aims to prevent the spread of HIV/AIDS in the Philippines through education and counselling.
The campaign goes live on Sunday, September 11 and brings awareness to the rise of domestic HIV cases by facilitating support for "The Love Yourself Project." Pledges will be collected in increments of P100 or P400 or P1000. In addition, Frenzy Condoms will match all support collected with in-kind condom donations for citizens in need.
"G-Team's introduction to the international market with G-Team Philippines is an exciting milestone for us," said Patty Huber, Director, G-Team. "We look forward to bringing the G-Team mission to new organizations and consumer audiences on a global scale."
"We are excited to employ the 'people power' model of Groupon's G-Team to raise awareness of HIV/AIDS in the Philippines," said Ronivin Garcia Pagtakhan, CEO/President of The Love Yourself Project. "We are honored to be the first organization featured by G-Team in the Philippines."
In 2008, Groupon was born out of collective action and fundraising platform The Point, and later channeled its philanthropic roots into the launch of G-Team. While Groupon enables shoppers to discover the best their city has to offer, G-Team further connects consumers to their cities by spotlighting local organizations. Facilitating support through the collective action-by-tipping point model that Groupon pioneered, G-Team campaigns are designed around an organization's specific need, like fundraising to create school supply kits, but only 'go live' if a certain number of people agree to participate. There is no cost for mission-driven organizations to participate in G-Team and all proceeds directly benefit the featured cause. This innovative approach to fundraising has raised more than PhP12M for organizations across North America.
To learn more about G-Team and pledge support, customers can visit www.groupon.ph beginning September 11 at 12:00 noon local time.
About G-Team
G-Team, launched in July 2010 in Chicago, features a weekly local campaign in more than 50 markets in North America and three countries internationally, enabling Groupon followers to do good, have fun, and make a real impact in their communities. G-Team uses collective action to gather support for worthwhile causes and produce tangible results for local organizations. To learn more about G-Team and how to become a featured organization, visit http://www.groupon.com/g-team. To subscribe to Groupon, visit http://www.groupon.ph.
About Groupon
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in 45 countries around the world. Groupon uses collective buying power to offer huge discounts and provide a win-win for business and consumers, delivering more than 1,000 daily deals globally. To subscribe for the best deals in your city, visit http://www.groupon.ph.
About The Love Yourself Project
The Love Yourself Project aims to prevent the spread of HIV/AIDS among the youth and key affected population in the Philippines, primarily through education and counselling. It is the first project by the VINN Advocacy group, which was founded by Twitter Shorty Awards Nurse of The Year Awardee Ronivin (Vinn) Garcia Pagtakhan. The Love Yourself Project is supported by popular TV personality Boy Abunda (United Nations Population Fund spokesperson), Rep. Rissa Hontiveros (Akbayan), and actors Paulo Avelino and Rocco Nacino. To learn more about The Love Yourself Project, visit http://www.loveyourself.ph.
Contacts
Groupon Philippines
Richmond Ezer Escolar, Chief Marketing Officer
+63917-5698463
richmond@groupon.ph
or
The Love Yourself Project
Chris Lagman, External Affairs Officer
chris@loveyourself.ph