MINNEAPOLIS--(BUSINESS WIRE)--Intelligent Nutrients, a certified organic health and beauty brand created by renowned environmentalist and Aveda founder, Horst M. Rechelbacher, recently received high marks in a brand assessment study by Organic Monitor, for the brand's high naturalness in their products. Organic Monitor, a specialist research, consulting & training company that focuses on the global organic & related product industries, recently found through its research of natural & organic cosmetic brands, that many cosmetic companies do not meet their natural claims. In the first study of its kind conducted between April to July 2011, Organic Monitor assessed over 50 international brands of natural cosmetic products and ranked them in terms of their naturalness.
"Intelligent Nutrients scored the highest rating (9.5 out of a maximum 10) in a ranking of natural & organic cosmetic brands in North America," said Judi Beerling, Technical Research Manager at Organic Monitor. "The brand was close to a maximum rating because its products use a high level of certified organic (mostly food grade) ingredients, and most are certified by recognized agencies."
The Brand Assessment study involved a chartered chemist examining the ingredient composition of cosmetic products and classifying formulations according to their 'level of naturalness'. Certified organic cosmetics received the highest rating: 9-10, pure natural cosmetics: 5-7, naturally inspired cosmetics: 2, while conventional cosmetics received a level 1 rating. A major finding is that the formulations of most natural brands are not meeting their marketing claims. Many companies claiming to have 'chemically-clean' cosmetics actually are falling foul of having contentious synthetic ingredients. The research highlights the importance of certification in creating a 'level playing field' for formulators. Natural & organic standards have tight guidelines on permitted and prohibited ingredients and encourage green formulations.
"This recognition from Organic Monitor is tremendous," said Horst Rechelbacher, Intelligent Nutrients Founder. "Not only does it reinforce the need for transparency in the organic beauty industry but it also affirms what we are trying to do as a brand, which is educate the consumer that everything we put in and on our bodies must be nutritious and safe. We can make a contribution to the planet's sustainability through organically grown, functional products."
About Intelligent Nutrients
Intelligent Nutrients, the company founded by environmental and health & beauty visionary Horst Rechelbacher, has its headquarters in Minneapolis. The Intelligent Nutrients philosophy believes that the only way to make health and beauty products better for your body - with superior performance-is to use nutritious organic food ingredients, certified organic to the highest standards. Intelligent Nutrients hair, skin and body care products contains super-antioxidant Intellimune® Seed Oil Complex-an anti-aging, synergistic blend of black cumin, pumpkin, red grape, red raspberry and cranberry seed oils. And the rest of the ingredients? Nutritious, organic food ingredients designed to work in harmony with your body. All IN products are free of the suspect ingredients commonly used in beauty products today, including sulfates, plastics, parabens, silicone, mineral oil, petrolatum, petrochemical-derivatives and synthetics. Intelligent Nutrients was described as the "Breakthrough Product of the Year" by Women's Wear Daily and received their highly prestigious Beauty Biz Award in 2008. The brand was also recognized with an Elle Magazine Green Star Award in 2009. The company grows certified organic ingredients on Horst Rechelbacher's solar, wind and geothermal powered organic certified farm in Osceola, Wisconsin for research and for use in Intelligent Nutrients products. Testing is done with paid human volunteers and lab testing is done for safety and toxicity. Intelligent Nutrients is committed to no testing of ingredients or products on animals, as demonstrated by the Leaping Bunny seal on all IN products. Intelligent Nutrients products are available at ABC Home & Carpet, Barney's NY and select Whole Foods Market and salon locations across the US as well as online at http://www.intelligentnutrients.com/. Follow Intelligent Nutrients at http://www.facebook.com/IntelligentNutrients and http://twitter.com/#!/beauty_is_in.
About Organic Monitor
Organic Monitor is a specialist research, consulting & training company that focuses on the global organic & related product industries. In 2011, we are celebrating 10 years of encouraging sustainable development. Since 2001, we have been providing a range of business services to operators in high-growth ethical & sustainable industries. Our services include market research publications, business & technical consulting, summits, seminars & workshops. For more information, please visit http://www.organicmonitor.com/.
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Organic Monitor
Marie-Theres Wimmer, (44) 20-8567-0788
PR & Marketing Executive
mwimmer@organicmonitor.com