TOKYO--(BUSINESS WIRE)--3LCD, the world’s number one projection display technology, continued to show market share growth worldwide in 2009. 3LCD acquired 49 percent of the global front projection market in the 1st quarter of 2009^*1, maintaining its No. 1 position for the 9th consecutive term.

Since the first 3LCD front projector was launched in 1989, each 3LCD projector manufacturer has been striving to improve the user experience through advances in technology and manufacturing processes.

3LCD projectors boast superior light efficiency^*2, resulting in 25% less electricity usage per unit of brightness^*3 when compared to 1-chip projectors. When energy efficiency was measured for both 3LCD and 1-chip projectors in six different lumens categories, 3LCD projectors were found on average to consume less electricity per lumen in all six categories.

3LCD uses a 3-chip (High Temperature Poly-Silicon (HTPS) TFT panels) method to produce the three primary colors of red, green and blue. These three primary colors are carefully controlled and recombined to give a wide color reproduction range. In addition, 3LCD projectors achieve high Color Light Output, allowing viewers to enjoy vivid images.

The advanced technology and high performance of 3LCD have been highly rated by consumers, enabling the technology to acquire No. 1 share for the 9th consecutive quarter, and as a result, last June, 3LCD became the first projection technology to surpass the mark of 50 million chips shipped.

3LCD will be present at InfoComm (June 17-19, Orlando, Florida,) showcasing 3LCD features as well as a side-by-side Color Light Output demonstration. InfoComm attendees can visit the 3LCD booth, #3801.

*1: Data source: US market research company, “Pacific Media Associates” (for January 1 to March 31, 2009)

*2: Light efficiency = total power wattage / brightness

*3: Data source: Calculated from all 796 models listed on ProjectorCentral.com as of Jan. 2009 for which the manufacturers provided lumens and total power data, covering all resolution and brightness levels.

3LCD Technology Features

• Bright images: 3LCD technology is designed to project bright, clear and vivid images. High light efficiency means the projector generates less heat and costs less to run.
• Natural Images: The color reproduction range is wide, and primary colors are faithfully reproduced. Superior gray scale in dark areas enables more natural color reproduction.
• Easy on the Eyes: 3LCD uses 3 color panels to reproduce images without the possibility of any rainbow effect or color breakup.

About 3LCD Technology

3LCD is the world's leading projection technology, delivering unbelievably bright and natural color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers outstanding color for brilliant quality images without the possibility of color break-up. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at http://www.3lcd.com.