Members Worldwide Can Now Redeem Points Online for Merchandise and Experiences

MCLEAN, Va.--(BUSINESS WIRE)--Hilton HHonors, the loyalty program for Hilton Worldwide's 10 brands, launched its Global Online Shopping Mall, offering members throughout the world a chance to transform their HHonors points into exclusive merchandise and once-in-a-lifetime experiences. The online mall, available at www.HHonors.com/Shopping, is the largest of its kind for the hospitality industry, containing more than 20,000 items, from high-end jewelry, toys and electronics, to helicopter tours and donation opportunities. Items can be purchased and shipped to more than 185 countries, regardless of where the Hilton HHonors shopper lives.

"Hilton HHonors members know they can redeem their points for complimentary stays at our more than 3,750 properties in 85 countries," said Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide. "But with the expansion of our HHonors Global Shopping Mall, we're giving members around the world the chance to go beyond just stays, to convert points into endless possibilities - whether it's an experience they've always wanted to have or a gift they've always wanted to give."

Upon entering, Hilton HHonors members will be prompted to choose their preferred shipping country catalog, many of which offer a choice of languages. Members will be able to choose a different shipping country catalog by selecting from the drop-down menu.

Non-members will also have access to the Global Shopping Mall to browse in the country and language of their choice. Only members, however, are able to complete transactions.

To purchase merchandise from the HHonors Global Shopping Mall with HHonors points, members can complete the transaction at http://www.HHonors.com/Shopping or via the country-specific toll-free numbers listed on the website. Merchandise must be purchased from the Shopping Mall country location that corresponds to where the product will be shipped. For example, if a purchase is being shipped to an address in China, that purchase must be completed through the China Shopping Mall.

Hilton HHonors prides itself on providing its members with thousands of redemption options. Within the past month, HHonors unveiled three additional room rewards, allowing members to redeem points for any room, anywhere, anytime. In addition to receiving the same exclusive program benefits of "Points & Miles" and "No Blackout Dates," the new reward products include:

• Points & Money Rewards: Members can combine points with money to book a standard room.
• Premium Room Rewards: For the first time, HHonors members can use their points to book premium rooms and suites at hotels worldwide, with no blackout dates. This new reward option opens up more than 200,000 additional rooms and suites that were previously unavailable for point redemption.
• Room Upgrade Rewards: HHonors points can also now be used to upgrade an existing reservation to a premium room or suite at hotels worldwide, with no blackout dates.

For full terms and conditions of the HHonors Global Shopping Mall, visit www.HHonors.com/Shopping. For more information on Hilton HHonors or to become a member, visit www.HHonors.com.

About Hilton HHonors

Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide's 10 distinct hotel brands, honors its 30 million members by allowing them to turn earned points into experiences worth sharing. In addition to redeeming HHonors points for complimentary hotel stays, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions, and more. HHonors is also the only guest-loyalty program to offer 'Points & Miles' and 'No Blackout Dates' at more than 3,750 hotels worldwide, including participating Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting www.HiltonHHonors.com or connect with Hilton HHonors at www.HHonorsGlobalMediaCenter.com.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and timeshare properties, with 615,000 rooms in 85 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit www.hiltonworldwide.com or connect with Hilton Worldwide at www.hiltonworldwide.com/media.

Contacts

Hilton Worldwide
Scott Carman, (703) 883-5803
scott.carman@hilton.com
www.HHonorsGlobalMediaCenter.com