Global Pharma Leader Implementing Mobile Intelligence in Nine Countries in Europe from One Centralized Core to Effectively and Autonomously Deploy/Manage Multi-Country CRM
PARIS--(BUSINESS WIRE)--Cegedim Relationship Management, the world's leading provider of Life Sciences-specific customer relationship management (CRM) solutions, today announced that Otsuka Pharmaceutical Europe Ltd. is deploying Mobile Intelligence SaaS as its next-generation CRM solution in 9 countries, including the top 5 countries in Europe. The agreement includes Mobile Intelligence Key Account Management (KAM), Key Opinion Leader (KOL) and Configuration and Administration Tools; OneKey, the world-leading healthcare professional database; help desk and training services; and Analyzer for dynamic reporting and actionable analytics. In addition, in early 2012 Mobile Intelligence for iPad will be rolled out across nine countries in Europe.
Achieving Cost Efficient & Seamless Multi-Country Management from a Central Core
Leading Pharmaceutical and Biotech companies need to adapt their commercial strategy to meet and manage the individual but evolving needs of local countries/markets. However, these successful companies also understand that a centralized system of governance is essential to ensure that regional or global business rules are in place. This is a significant Information Technology (IT) cost burden for Companies using generic CRM systems as when changes are required at a global or regional level, each market must be modified individually.
Mobile Intelligence is specifically engineered for Life Sciences. Leveraging its advanced SaaS delivery methodology, robust configuration tools, rich functionality and its unparalleled hierarchical architecture, enables leading Life Sciences companies to execute their market specific commercial strategies from one, central core system. The decision to use Cegedim Relationship Management's integrated suite of products inclusive of Mobile Intelligence SaaS, Analyzer, Mobile Intelligence for iPad and OneKey, was made after a thorough Pharmaceutical CRM vendor analysis by Otsuka Europe.
"Managing unique business rules within each country from a centralised system is critical to ensure that we efficiently meet each country's commercial strategy needs. We concluded that the hierarchical configuration capabilities natively embedded within Mobile Intelligence's SaaS architecture, coupled with the Private Cloud option, are unique to Cegedim Relationship Management and a key enabler for our business at Otsuka Europe," stated Simon Church, Business Intelligence Manager, Otsuka Pharmaceutical Europe Ltd. "In addition, the availability of local Cegedim help desk support and training staff in each country rather than via a third party or a centralised helpdesk in different time zones, coupled with Mobile Intelligence's intuitive graphical user interface (GUI), were the key factors that made Cegedim Relationship Management the optimal partner," he added.
"We are elated by this great win because it confirms the validity and reliability of our Open Model. Enabling our client's to meet their goals for efficiency, productivity and autonomy is key for our company," explained Dario Ghoddousi, Senior Vice President, Global Business Development at Cegedim Relationship Management. "We understand Otsuka's needs for a quick implementation, centralized system of governance through our hierarchical configuration, and robust functionality that can be easily used by their teams. Otsuka is running the deployment of the system with internal resources trained and certified by Cegedim Relationship Management knowledge transfer services."
Cegedim Relationship Management, the world's leading provider of Pharmaceutical CRM, continues to deliver innovative and industry specific solutions to meet their customers' unique requirements.
*Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)
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About Cegedim Relationship Management: |
Cegedim Relationship Management is the Life Sciences industry's leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company's innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world's most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group. To learn more, please visit: www.cegedim.com/rm. |
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| About Cegedim: |
Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,500 people in more than 80 countries and generated revenue of €927 million in 2010. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit: www.cegedim.com. |
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Contacts
Cegedim Relationship Management
Global Communications
Drew BUSTOS, +1-908-443-2451
drew.bustos@cegedim.com
or
Cegedim
Media Relations
Sylvie DELANGLE, +33 (0)1 49 09 68 81
sylvie.delangle@cegedim.fr