ATLANTA--()--The Coca-Cola Company today announced a multi-year partnership with (RED) to raise awareness and money for the Global Fund’s efforts to virtually eliminate mother-to-child transmission of HIV by 2015.
The partnership includes an initial commitment of more than $5 million USD from The Coca-Cola Company over the next four years. This commitment will fund marketing awareness campaigns activated through global Coca-Cola music initiatives and programs. As part of the $5 million USD contribution, a minimum of $3 million USD will be donated directly to The Global Fund to purchase anti-retroviral medicine and distribute literature.
“It’s encouraging to think that we could witness an AIDS-free generation during our lifetime,” said Muhtar Kent, Chairman and CEO, The Coca-Cola Company. “We’re proud to help this effort and believe it complements the current work we’re doing in many parts of the world to educate and prevent HIV/AIDS as well as provide support to people affected by this preventable and treatable disease.”
This new partnership complements the work The Coca-Cola Company and The Global Fund are already partnering on in Africa. The two organizations are leveraging insights from the Coca-Cola supply chain and route-to-market system to help improve access to critical medicines.
The Coca-Cola Company operates in 206 countries and is one of the largest employers in the world. The Coca-Cola system employs nearly 70,000 people in Africa, which is home to more than 60 percent of the world’s HIV-infected population.*
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit http://www.thecoca-colacompany.com/ or follow us on Twitter at twitter.com/CocaColaCo.
*CIA World Factbook