SHANGHAI, China--(BUSINESS WIRE)--724 Solutions, a leading provider of next generation mobile data solutions that enable seamless access and communications in an IP-based world, announced that China Mobile Communications Corporation Guangdong (CMCC GD), the largest provincial mobile network operator in China, is approaching two million subscribers on their recently launched Baihe service, enabled by 724’s Messaging and Content Management solutions.

CMCC GD’s Baihe service, which offers newspaper, magazine, radio and mobile TV services to over one hundred types of high-end devices, provides personalized, relevant media and content to subscribers in a timely, efficient manner. Baihe subscribers access the service on average twice a day, driving traffic peaks that exceed 4 million downloads per day, with the most popular services being animated content, entertainment and news received as text, pictures, audio or video.

“In the China market, next generation messaging services give the subscriber the choice of content and the choice of delivery mechanism,” said Mr. Q.P. Hu, Project Lead of CMCC GD. “With current daily growth rate for our Baihe service, we expect to exceed three million subscribers before the end of the year.”

“As the leading market innovator in China, CMCC GD, with its Baihe service, enables subscribers to always be in touch with critical information suited for their lifestyle all the time,” said John Sims, Chief Executive Officer of 724 Solutions. “The high capacity, intelligence and extensible nature of 724’s platform enables CMCC GD to offer next generation messaging services today and then to easily expand and scale to meet the services requirements of the ever-evolving All-Ways Connected Lifestyle.”

724 Solutions’ local subsidiary in China, Shuo Xun Information Technology (Shanghai) Ltd., partners with Yu Tian Xin Tong Co. Ltd. (YTXT), a local Chinese company with systems integration, sales and marketing expertise, to further augment 724’s own local presence and support to CMCC GD.

“724 Solutions has proven itself with a reliable, scalable next generation messaging platform to satisfy CMCC GD’s innovative spirit and tremendous subscriber base,” said Mr. Yang Xia, Chief Executive Officer of YTXT.

For more information, please visit www.724.com.

About 724 Solutions

724 Solutions delivers market leading IP-based solutions for Mobile Internet, Mobile Broadband and IP Messaging built upon an intelligent, scalable, extensible architecture that allows mobile operators and converged service providers to significantly grow revenues. The company's solutions leverage a state-of-the-art decision making capability to tailor the network resources and the services provided, enabling subscribers to experience the All-Ways Connected Lifestyle, 724's vision of seamless access and communication without barriers; a vision of how subscribers will use data services to enhance and enrich their professional and private lives with access to services from any device at all times. 724 Solutions is a global company headquartered in Santa Barbara, California with development centers in Switzerland and India. For more information, please visit www.724.com.