This is the birth of a platform for new creative culture that returns the advertising revenue to the creators.
TOKYO -- (BUSINESS WIRE) --
Virtual singer "Hatsune Miku," a music software made by Crypton Future, sing any song designated by users.
Since its launch in 2007, it has generated an explosive "Nth creation movement" through the Internet, not only in the field of music, but in illustration, video, CG, cosplay, live performances and dance as well.
The popularity of "Hatsune Miku" is becoming increasingly global. Now it has turned into a borderless movement, in which creators from around the world produce contents featuring "Hatsune Miku" and release their works through social platforms such as YouTube.
Furthermore, "Hatsune Miku" joined as the representative of Japan in the Google Chrome's sensational global campaign that in the past featured international celebrities such as Lady Gaga and Justin Bieber.
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The TVC achieved 1 million views after a week of its launch and has been gathering worldwide attention. The TVC, which describes the process of the unknown creators interacting with each other through the web and creating a global movement of Nth creation featuring "Hatsune Miku," was produced with the support of creators and fans around the world. As a result, an official channel was launched on YouTube. The channel features the works of many regular creators, and returns the revenue to participating creators. |
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The official YouTube channel of "Hatsune Miku" |
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Point1 |
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An open creative movement that broke out on the web. |
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A new form of creativity originating from the web. |
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The major players of this movement are the "virtual singer Hatsune Miku" and "You." This is a new style of participatory creativity, where works of no-name to big name creators, songwriters, composers, arrangers, illustrators, dancers, video directors stimulate one another through "Hatsune Miku" and generate entirely new pieces of work. |
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Besides the 30-thousand original tracks, many more works are still being released through the Internet. |
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Point2 |
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Advertising revenue generated on YouTube will be returned to the creators. |
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"Hatsune Miku" is a breakthrough creative tool and a new business model utilizing social platform. |
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In December 2011, Crypton Future launched a "Hatsune Miku" official channel on YouTube with an aim to spark interaction among fans worldwide. |
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Not only does it feature official videos of "Hatsune Miku," but it also offers the playlist of works by all other creators. |
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Crypton Future utilizes the partnership with YouTube and shares with the creators a portion of its profits made from the contents of "Hatsune Miku." |
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Furthermore, to meet the request of overseas creators, the release of the English version of music software "Hatsune Miku" in 2012 has been officially decided. |
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As a breakthrough creative tool and new business model, "Hatsune Miku" will potentially become a regular platform for enriching the global creative culture. |
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Who is "Hatsune Miku"? |
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Virtual singer "Hatsune Miku" is a music software developed by Crypton Future in 2007. Users can have her sing whatever song they wish. |
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"39's Thanks Giving Day," the 3D live concert held March 9, 2011, was enthusiastically covered by media around the world. It was reported on TV, magazines and newspapers in more than 20 languages. |
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Her album "supercell" ranked No.1 on the U.S. iTunes world chart in 2011. |
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Moreover, her U.S. debut concert in Los Angeles held in July was packed with over 6,000 fans. The performance garnered global coverage, and she was referred to as "the Diva of the 21st Century." |
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CONTACT:
tashizan Co, Ltd.
Naoya Morisako, +81-3-3582-1332
info@tashizan.jp
HATSUNE MIKU (Graphic: Business Wire)