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Panasonic

Panasonic Proposes 'New Network Lifestyle' Enabled by Smart Information Communication Technology Based on WiGig and Other Network Standards

2012-01-30 11:42
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OSAKA, Japan--(BUSINESS WIRE)--Panasonic Corporation announced today that it has published the details of its 60 GHz multi-gigabit wireless circuit technology on its website, aiming to accelerate the implementation of the "New Network Lifestyle" the company proposes.

Panasonic's ultra-high-speed wireless communication technology is based on WiGig and other network standards. Positioning it as a Smart Information Communication Technology (ICT), the company has been promoting its development and integration into network, communication and other electronic devices. Panasonic hopes releasing the details of the technology and showing practical examples of the New Network Lifestyle to be enabled by the technology will expedite the progress towards achieving a convenient and comfortable future lifestyle. The specifications and examples are now available on the Panasonic News Portal website at http://news.panasonic.net/stories/2012/0119_8703.html.

Now the world is moving into an era where almost all information can be digitized and accessed via networks such as YouTube, Twitter and Facebook at home and outdoors, regardless of the platform. Along with the rise of a new generation of digital natives, the distribution of such rich expressive content will continue to grow, leading to a world in which data intensive content is exchanged on a daily basis anywhere.

The Smart ICT enables multi-gigabit wireless communication more than 20 times faster than conventional wireless LANs using the 60GHz frequency band, and through the optimization of both the transceiver core and peripheral circuits, it will also enable lower than 1W low-power, multi-gigabit wireless communication in the future. As a result, this technology allows the transfer of a 30-minute long compressed high definition video content within just 10 seconds. The low power feature makes the technology suitable for compact mobile devices such as smartphones, which will let users of such devices easily get a glimpse of the New Network Lifestyle the ultra-high-speed wireless communication will bring about.

The Smart ICT is explained in plain terms on Panasonic News Portal with a video showing what this future-oriented technology can achieve.

Through this website, Panasonic will continue to introduce the company's advanced technologies in an easy-to-understand manner.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (US$105 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.

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Contacts

Media Contacts:
Global Public Relations Office
Panasonic Corporation
Tel: 81-3-6403-3040 Fax: 81-3-3436-6766
Panasonic News Bureau
Tel: 81-3-3542-6205 Fax: 81-3-3542-9018