BARCELONA, Spain--()--Groupon (NASDAQ:GRPN) (http://www.groupon.com) today announced record mobile performance in North America in December 2011 with one quarter of all Groupon vouchers purchased via a mobile device and both consumer and merchant app usage up significantly year over year.
December 2011 North American Mobile Performance:
- 25% of Groupons were purchased on a mobile device
- Mobile app users increased by more than three times from last December to over nine million
- More than 12,000 merchant partners used Groupon’s merchant mobile app to redeem vouchers and track purchases using an iOS device or an Android phone
Over the past year, the Groupon mobile app has been enhanced with an improved user interface and new deal types, including Groupon Getaways travel features (http://www.groupon.com/getaways), Groupon Goods products (http://www.groupon.com/goods) and Groupon Now! real-time deals (http://www.groupon.com/now).
“Groupon continues to change the way people shop locally,” said Mihir Shah, VP of Mobile, Groupon. “As smart-phone adoption increases and the capabilities of our mobile products evolve, we look forward to harnessing the power of mobile to make it even easier for merchants partners around the world to run and market their businesses effectively.”
Groupon continues to extend its mobile footprint internationally with product rollouts in more than 30 countries and strategic relationships with key industry partners. The company also announced the expansion of its current relationship with Nokia to bring location-based services to global customers. The companies plan to work together to launch best in class Groupon app experiences for Nokia phone platforms that allow customers the ability to transact anytime, anywhere.
About Groupon
Groupon, launched in November 2008 in Chicago, USA, features a daily deal on the best stuff to do, eat, see and buy in 48 countries around the world. Groupon works with selected business partners to create a win-win proposition for business and consumers, delivering more than 1,000 daily deals globally.
Forward-Looking Statements
This announcement contains forward-looking statements that involve risks and uncertainties, and actual results could differ materially from those discussed. Factors that could cause or contribute to such differences include, but are not limited to, the factors included under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations in the company’s registration statement on Form S-1, as amended, filed with the Securities and Exchange Commission on November 1, 2011, copies of which may be obtained by visiting the company’s Investor Relations web site at http://investor.groupon.com or the SEC’s web site at www.sec.gov. Groupon’s actual results could differ materially from those predicted or implied and reported results should not be considered as an indication of future performance.
You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. We undertake no obligation to update publicly any forward-looking statements for any reason after the date of this press release to conform these statements to actual results or to changes in our expectations.