HONG KONG--()--City e-Solutions Limited (557: HKSE), a Hong Kong Stock Exchange-listed investment holding company, today announced that its hospitality-related services subsidiary, SWAN USA Inc., entered into a joint venture with Whiteboard Labs, LLC, a leading international travel industry CRS (Central Reservation System) and application development firm that specializes in improving top-line revenues for hotels.
Under the agreement, all of Whiteboard’s assets and products, research and development and patents, as well as its facilities and staff in Shanghai, China, and Houston and Austin, Texas will become part of Sceptre Hospitality Resources, LLC, a joint venture between SWAN USA and Whiteboard. Earlier in the year, Sceptre, then a separate subsidiary owned by SWAN USA, announced that its 620 hotels will utilize Whiteboard Labs’ Windsurfer CRS platform. With this transaction, Sceptre now is a direct provider of those CRS resources.
“This acquisition gives us leading-edge technology in hospitality industry central reservations systems, as well as a highly regarded research group with innovative products in emerging technologies,” said Sherman Kwek, chief executive officer of City e-Solutions. “It further strengthens our ability to serve global hospitality needs and broadens Sceptre’s leadership position in the international hotel industry.”
About Sceptre Hospitality Resources
Sceptre Hospitality Resources maximizes revenues for hotels and resorts. With the addition of Whiteboard Labs, the company now serves more than 4,000 properties on its reservation platform. In addition to Windsurfer, a state-of-the-art central reservation system (CRS), Sceptre’s other software include MotionNotes, a video messaging platform, and SpaLinx, a spa management and appointment booking application.
Sceptre services include electronic distribution, reservations connectivity, channel management, site and search engine optimization, revenue management strategies, reservation call centers and direct booking engines. Sceptre also provides interactive marketing programs, including website design, online advertising campaigns, social media solutions and other guest communication systems. Additional information about Sceptre and hospitality industry marketing trends and tools may be found at the company’s website: sceptrehospitality.com.