TOKYO -- (BUSINESS WIRE) --

MIRAISHONEN Inc. (based in Showa-ku, Nagoya-shi, Aichi Prefecture; President and Representative Director: Kazudaka Yonekura; hereinafter referred to as "MIRAISHONEN") has started offering Dragon for SNS ver.1. This service provides successful Japanese models of mobile social applications for foreign businesses, including total services from development to consultation of operation management.

The other day when Zynga's IPO became a hot topic, the low profitability of Zynga's social applications for Facebook was revealed. At the same time, the high profitability of Japanese social applications attracted lots of attention and expectations for the mobile market rose. In the Japanese social application market, GREE and DeNa have made a profit of over $0.2B on the Net in a quarter, which is more than three times that of Zynga's. The market, which has a highly profitable structure, is now in the spotlight. The most striking feature is the high ARPU. Many applications have achieved an ARPU of over $20 per month in the charging system. The high ARPU firmly supports the content product revenue. MIRAISHONEN has also operated and managed content products having an ARPU of over $40, and our know-how in increasing ARPU has dramatically grown.

The success of the Japanese market is mainly down to the excellent game system that makes the most of a freemium system uniquely developed in Japan, gets users hooked on games and constantly charges them. However, even in Japan, there are many content providers, and only a few companies are fully familiar with this model and have achieved success. Therefore, there is no way that foreign providers including Zynga can become successful. This is because social application models, which became a big hit in Japan, are extremely evolved, and it is quite difficult for providers to operate and manage them without deep knowledge, technological competence and a robust development system.

So, to break through this barrier, the global version of Dragon for SNS ver.1, developed by MIRAISHONEN, came on the scene. Usually it takes dozens of experts about four months to develop a sophisticated social application. With Dragon for SNS ver.1 you will be able to complete the development only in two months. This package also provides operation services. It will help you realize social application models that became bestsellers in Japan as they are, using graphics targeting North American and global users, in major languages (Japanese, English, Chinese, French, etc.).

■ What is Dragon for SNS ver.1?

It is a social application development package service for smartphones that has been developed by utilizing MIRAISHONEN's knowledge accumulated during its outstanding achievements in social application development. We carefully selected only card battle-type applications that have an excellent KPI (*2) including high ARPU (*1) and prepared a platform fully equipped with up-to-date features. All you need to do is to choose the features and elements you want, consulting with us. Then you will be able to start your development project any time. Especially for operation, we will offer our know-how as part of our consultation services including KPI analysis. Therefore, even if you have never developed a social application, Dragon for SNS ver.1 will enable you to start a new business with low risk. Reflecting the recent trends, the high-end application design equipped with the latest features and the detailed KPI tool (*3) necessary for operation are included as a set.

MIRAISHONEN is a leading social application developer in Japan: it has designed and developed over 300 game and social applications since the dawn of the mobile content market, and also developed game content products for Japan's largest game manufacturers such as GREE and KONAMI. We have also operated our products by ourselves for over 1 million users, and developed content products with an ARPU of over $25 on average. In addition, we are a top-class company in the areas of mobile market analysis and mobile content development as well.

MIRAISHONEN aims to offer DRAGON to 20 companies in total in Japan and overseas in 2012 and to become the world's leading social application development company.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50201622&lang=en

CONTACT:

■If you have any inquiries or to request further information, please contact
MIRAISHONEN, Inc.
Kiyoko Matsuo, +81-3-6427-7187
Entertainment Dept.,
info@miraishonen.co.jp
■ Related URL
http://miraishonen.co.jp/