(Hong Kong)  - Every business looking to move into new markets will look at the experience of brands like Starbucks and McDonald's with admiration. For the first time, Tranic Franchising has brought together a selection of the world's leading franchising and market entry specialists into one consulting team, offering access to the expertise that drove many successful overseas expansions, including famous brands such as McDonalds, HSBC, Starbucks and Inter Continental. This highly experienced team is now on the lookout for suitable China brands looking to reap the benefits of this experience and expand overseas.

 Tranic's business model can be described as an 'international development team', which operates in partnership with businesses, managing every detail of overseas expansion from sourcing, logistics and training, to real estate planning, regulatory review and brand protection. This allows businesses to keep key resources focused on the home market, providing a cost-effective, risk-mitigated way to expand overseas.

"Businesses contemplating overseas expansion would be ill-advised to go it alone, since this would entail accepting all the financial risk without any of the local knowledge. Instead, the partnership model of franchising offers a favourable risk profile and the intellectual capacity to localize a brand, by providing expertise on everything from detailed aspects of legal frameworks and real estate, to broader cultural norms critical to the success of any franchise."  - Edward Pinshow, President and Deputy Chairman, Tranic Franchising.

 Through its unique business model, Tranic can identify opportunities for suitable Chinese brands to move into US or European markets. By leveraging local knowledge, a wealth of franchising experience and global networks, the 'international development team' can provide an attractive route to successful expansion, even in a recessionary environment, by effectively balancing risk and reward.

 "A climate of weak liquidity and dampened consumer demand might seem the worst time for any overseas expansion. In fact, the opposite is true: a robust brand with a solid home base should view this as an excellent opportunity to gain a foothold in new markets, by taking advantage of cheaper real estate and lower service costs. In addition, since the franchising model provides alternative channels of investment, such as full partnership or joint venture capital, companies can establish an overseas presence without reliance on bank loans." - St. John Cameron, Director of Business Development, Tranic Franchising.

 The outcome for businesses partnership with Tranic's 'international development team' would be the satisfaction of developing their brand overseas through a fully-fledged, expertly managed and localised franchise operation, whilst still retaining an attractive level of ownership. With the brand savvy and expertise in place to achieve localisation, brands will have a much higher chance of success in new markets.

 Note to editors

Tranic Franchising is the world's sole outsourced international development team, providing a unique consultancy model, which covers every detail of a business' overseas expansion from sourcing, logistics and training, to real estate planning, regulatory review and brand protection that effectively analyses the franchising potential of brands.    

 Website: http://www.tranic.com

 For any enquiries and Experts from Tranic will be available for interview upon request.

Tel: 852 25500879

Mobile: 852 92854048