MADRID--()--Headquartered in Madrid (Spain) TAPTAP Networks was founded in 2010 by Alvaro del Castillo. TAPTAP´s network includes some of Spain´s leading Publishers making it the largest local premium mobile advertising network. The company has announced today the closing of a Series A financing round of $4,5 million led by Nauta Capital. Nauta has made this investment out of its Nauta III Fund.
TAPTAP Networks is the leading mobile advertising network in Spain, offering its mobilization and monetization services since 2010 to the country’s leading publishers. TAPTAP launched the first mobile video ad campaigns in the market and was the first company to introduce geo-located advertising campaigns. In addition, TAPTAP´s own internal mobile development team designs and produces mobile web applications for many of Spain´s top publishing groups and major brand advertisers.
Since its inception 2 years ago, the company has managed more than five hundred advertising campaigns through more than 1,800 million advertising impressions, consolidating its leadership in the premium mobile media domestic market with a network that already today holds more than 11,500,000 users in Spain alone. Over 100 major national and multinational brand advertisers including Mercedes-Benz, Loewe, Renault, Coca-Cola, BBVA, HP, La Caixa, P&G, Hyundai, Vodafone, Universal, Unilever and El Corte Ingles have trusted TAPTAP to position their brands in the mobile media landscape.
The company will use the funds provided in this round to speed the development of innovative products and services for publishers and mobile media users, plus initiate the company's international expansion.
Jordi Viñas, General Partner at Nauta Capital who led the transaction, says: "Through the investment in TAPTAP, Nauta reinforces its commitment to leading teams and projects in Spain, with an ambition to create value and with international expansion goals in the United States and Latin America. The enviable position TAPTAP has achieved in Spain in just 2 years is a clear indication of the strength of their vision and execution capabilities. Nauta will support through its resources and its presence in North America this geographic and technological expansion.
Alvaro del Castillo, founder and CEO of TAPTAP Networks, added:
"We started two years ago as a small advertising network that has grown exponentially thanks to attention to detail, dedication to service and innovation plus a highly committed leadership team. For these reasons brands and publishers are increasingly relying on TAPTAP to establish their presence in mobile media. Today we are the largest and most recognized premium mobile network in the Spanish market. This funding means greater investment in talent at the highest level to promote the development of leading products that will allow us to initiate our worldwide expansion.”
About TAPTAP
TAPTAP Networks offers mobilization and monetization services since 2010 to leading publishing groups, large advertisers and media agencies in Spain. Its premium and exclusive advertising network is formed by major national and international publishers such as Grupo Zeta, Grupo Prisa, Weblogs, Web Financial Group, 20 minutes, La Razon, Hearst ... making TAPTAP the leading premium mobile adnetwork in Spain. www.taptapnetworks.com
About Nauta Capital
Nauta Capital manages three funds and has offices in Barcelona and Boston. Nauta recently launched its third fund, Nauta III, and has a total of $230M under management. Nauta invests from $1M to $10M per company, mainly in three technology verticals: wireless/mobility, enterprise SW / SaaS / Security, and ecommerce / internet. Nauta targets companies for investment in very early stage (Seed Capital) up to more advanced stages of development (Series A and B). Nauta actively invests in Western Europe and the US.
www.nautacapital.com