LONDON--()--7-Eleven, the world's largest convenience retailer has launched a pioneering campaign in Thailand, that for the first time ever, allows customers to interact in real-time with television, online and radio commercials with their smartphones. Powered by technology from UntapTV, a UK-based company in London’s Google Campus, the campaign transforms all 7-Eleven commercials into an interactive game that is being played across Thailand.
To play, users download the 7-Eleven TH app from the App Store and open it when they see a 7-Eleven commercial on TV, online or hear one on the radio. UntapTV's audio interaction technology unlocks a quiz game with 135 prizes up for grabs, including a new iPad every week.
"7-Eleven is already the largest retailer in Thailand but to grow our market share even further, we need to attract a new customer base. We have been searching for a way to do this and the UntapTV technology is perfect for people who are embracing a new, modern lifestyle. It's very early days, but the initial take up of the app has exceeded our expectations and we are excited to be at the cutting edge of retail and mobile technology," said K. Patinan, Head of New Media Marketing at 7-Eleven Thailand.
Click here to watch the launch video.
"We are extremely excited to be working with 7-Eleven in Thailand, and this campaign showcases not only the power of our technology but also the possibilities for retailers, brands and consumers," said Terence Tow, Director of Business Development at UntapTV. "We are able to deliver presence-aware content from television, online and radio to smartphones in real-time, which has never been done before."
The app reached #1 in the Lifestyle category and #2 overall in Thailand in its first week.
About 7-Eleven
7-Eleven is the world’s largest convenience retailer, with over 44,000 stores worldwide. 7-Eleven is the pre-eminent convenience retailer in Thailand with over 6,300 stores and 42 million customers,
http://www.7eleven.co.th/
About UntapTV
UntapTV is a company dedicated to providing cutting-edge technology to revolutionise consumer engagement for retailers and brands. The company's flagship technology is a patent-pending audio interaction technology that delivers presence-aware content to make any environment interactive.
http://untaptv.com/