AdaptiveMobile expands presence in region to support mobile operators working to protect subscribers

LONDON -- (BUSINESS WIRE) --

AdaptiveMobile, the world leader in mobile security, today reveals growing momentum for mobile security in South-East Asia. With cellular subscriptions doubling every four years¹ and smartphone adoption increasing steadily, mobile operators are realising now that they must adapt their approach and tackle security if they are to maintain trust and increase revenue.

"Mobile security as a business imperative is moving from the basement to the boardroom in South-East Asia," says John White, VP Sales Asia Pacific, AdaptiveMobile. "Mobile threats require a completely different approach to protection, and it is essential that operators realise this as their subscriber base grows. There is little doubt that the growth of mobile and in particular, smartphones, represents a vast opportunity for operators, but the growth must be coupled with iron-clad security."

"The mobile industry in South-East Asia has grown exponentially in the last decade," says Tony Poulos, Telecom Asia. "However, it is important that mobile operators secure this growing market and take regional differences into account. Operators must have the ability to respect the individual needs of each country in the area, including legislative, political and even religious considerations whilst keeping customers safe from mobile security threats."

AdaptiveMobile is helping operators step up to the new challenges facing them in the region by sharing insight into the latest global mobile security threats combined with a complete set of network to handset mobile security solutions. The company is already working with Celcom in Malaysia, Viettel in Vietnam and Starhub in Singapore and has additional presence in India, Thailand and Malaysia to support these regions effectively.

"Mobile penetration in South-East Asia is growing extremely rapidly," concludes White. "However, mobile security is a different environment to the fixed communications landscape that many security professionals in the area may be familiar with, so it is important that they learn how to protect their customers in these new and rapidly evolving ways. We have seen some very positive developments to date and operators must safeguard this vital industry if the growth of smartphones and mobile communications is to be safe, secure and a reliable generator of revenue."

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About AdaptiveMobile:

AdaptiveMobile is the world leader in mobile security, enabling trusted networks for the world's largest operator groups and protecting one in six subscribers globally. AdaptiveMobile provides Operators with the most comprehensive network-based security solutions enabling them to protect their consumer and enterprise customers against the growing threat of mobile abuse. www.adaptivemobile.com

¹ Source: Wolfram Alpha

CONTACT:

Rocket Communications (UK)
Ella Thompson
or Sally Brown
+44 8453 707 024
Adaptive@rocketcomms.net
ACSCom PR (USA)
Anne Coyle
+1 857 222 6363
anne@acscompr.com