OSAKA, Japan--()--Panasonic Corporation announced that it will make a full-scale entry into the Chinese housing equipment and construction market in FY2012, providing its sophisticated and exceptional quality products and contributing to security and safety in housing in China.
Apartment blocks are the principal style of housing in China. These apartment blocks are usually sold as a skeleton around which the constructor builds rooms to their own independent design, but this style of construction can face a number of problems, including greatly varying levels of workmanship, delays in completion and noise. In order to overcome these problems, Panasonic will use its know how in housing equipment and construction materials developed in Japan to handle fully integrated product development, manufacture, sales, lifestyle suggestions, spatial design, construction and customer services in China, providing new value in housing with long term guarantees for quality.
In addition, Panasonic will expand its region of business and sales channels in FY2012. While selling products to improve indoor environments, a point of increasing concern in China, and with consideration to health and beauty, the company will provide comfortable and convenient components for housing equipment commercially developed in Japan as housing equipment devices and increase sales of these to local manufacturers.
Through these initiatives, Panasonic is aiming for sales growth in China from 8.5 billion yen in FY2011 to 25 billion yen (approx. 2 billion RMB) in FY2015. By increasing its international business operations centered on China, the company is aiming for 40 billion yen (approx. 3.2 billion RMB) in sales globally in FY2015.
Outline of Business Developments
(1) Expansion of interior decoration engineering business (BtoC: expanded partner distributors for interior decoration engineering; BtoB: expanded business region for interior decoration construction)
(2) Strengthened product sales (fuller utilization of high quality sophisticated products, expanded sales of housing equipment devices)
(3) Using Panasonic's sophisticated products and networking technology to achieve lifestyles a step into the future with comprehensive solutions for interior decoration construction
Related Links
Panasonic Exhibits its Advanced Housing Solutions at Kitchen and Bath China 2012
About Kitchen and Bath China 2012
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