LONDON--()--IDG Connect’s study of 3124 worldwide IT and business professionals demonstrates a startling move away from iPads, especially in developing regions. Results show that 71% of respondents own a tablet, 51% of these have an iPad, but more first time buyers will opt for Android over the next 12 months:
- 44% will buy an Android tablet
- 27% will buy an iPad
- 3% will opt for Windows 8
- 21% aren’t sure
Android is the likely choice for the highest proportion of future buyers in Africa (44%). (Only 21% plan to buy an iPad.) Among prospective buyers, preference for Android is lowest in North America (30%) and Australia/New Zealand (35%). The exception to this developed and developing world split occurs in Europe, where only 23% of non-owners plan to buy an iPad, compared with 49% who will buy an Android tablet.
Work consumption patterns amongst tablet owners also vary:
- 64% of iPad owners use the tablet daily for work
- 58% of Android owners use the tablet daily for work
- 71% of Blackberry tablet owners use their tablet daily for work
Kathryn Cave, editor at IDG Connect said “The rise in tablet usage and increasing prevalence of BYOD is set to have a fundamental impact on IT and business over the next few years. These findings signify changes in work mobile consumption and market leadership in the tablet arena. They also have implications for business in emerging regions, IT security and marketers worldwide.”
The full report is available here and includes local case studies.
About IDG Connect
IDG Connect is the demand generation division of International Data Group (IDG), the world's largest technology media company. Established in 2005, it utilises access to 35 million business decision makers’ details to unite technology marketers with relevant targets from any country in the world. Committed to engaging a disparate global IT audience with truly localised messaging, IDG Connect also publishes market specific thought leadership papers on behalf of its clients, and produces research for B2B marketers worldwide. For more information visit: http://www.idgconnectmarketers.com/