LONDON--()--Williams Lea, the global provider of Business Process Outsourcing (BPO) and Marketing Services, announces the appointment of Lesley Lindberg as Chief Marketing Officer. This newly created role will focus on driving the Group’s brand and marketing strategies across the globe.
Lesley brings near to 20 years of strategic brand and marketing experience to the Company having previously held senior marketing roles at Hertz, KLM Royal Dutch Airlines and most recently, Paperlinx, where she was responsible for marketing strategy, brand management, innovation, E-business and sustainability.
In her new role, Lesley will lead the Group’s marketing function which is critical in driving accelerated growth in this dynamic, customer led business. Her focus will be on leading Williams Lea’s Group brand strategy, proposition development and on optimising the client engagement experience across the globe. She will also support the identification of potential business partners, sales channels and acquisitions relevant for existing and future business opportunities.
Conor Davey, Group CEO, said of the appointment: "I am pleased to welcome Lesley to the global executive team. We have experienced a strong period of organic and acquisitive growth over the last few years, most recently with the acquisition of Tag in July 2011, the world’s leading independent provider of marketing execution solutions. Lesley’s appointment demonstrates our collective ambition to take the business to the next phase of our journey.”
”Joining the organisation at this time is a great opportunity. Williams Lea is uniquely placed to help brands create and execute effective marketing communications as well as transformational, enterprise-wide document and information management solutions. The Group’s entrepreneurialism and market position, particularly with the acquisition of Tag, makes for an exciting challenge” said Lesley on joining the Company.
About Williams Lea:
Williams Lea is a leading global BPO organisation. We specialise in Corporate Information Solutions that re-engineer end-to-end business processes. We combine consultancy, unique expertise and the latest integrated technology to develop solutions that transform the way organizations communicate and exchange their printed and electronic information. Williams Lea has a proven track record of enabling its clients to improve the delivery of their customer communications – allowing them to focus on their core business while enjoying the benefits of improved efficiency and control, reduced costs and an enhanced customer experience across the marketing supply chain.
The Williams Lea Group also encompasses subsidiaries Tag, an international provider of marketing execution and production services, and TSO, the leading provider of publishing solutions to the Public Sector.
The Group employs approximately 11,500 staff across the globe, with key locations in the Americas, EMEA and Asia Pacific. We work with many of the world’s most respected brands in sectors such as financial services, retail, FMCG, telecoms, investment banking, automotive, pharmaceutical, professional services and the Public Sector. For more information, visit www.williamslea.com.
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