TOKYO--()--A "Shitte Kan-en Project (Hepatitis Awareness Project)" executive committee has been formed by an anti-hepatitis public awareness program to begin a public awareness campaign for hepatitis. The Japan Ministry of Health, Labour and Welfare has designated July 28th as Japan Hepatitis Day to coincide with World Hepatitis Day to strengthen worldwide cooperation and promote public awareness related to liver diseases including viral hepatitis.
A "Shitte Kan-en" kick-off meeting was held on July 18, 2012. In addition to Minister Komiyama from the Health, Labour and Welfare Ministry, the event was also attended by: Ryotaro Sugi, an actor and singer appointed as the executive chairman of the executive committee; Singers Natsuko Godai and Kaori Mochida, special ambassadors for the project; Yasuhiro Hato, a representative of the Japan National Football team participating as a special supporter of the project. Kaori Mochida debuted the campaign's theme song, 'Yoake' (meaning: daybreak) during the event.
'San-en Project (Project Three Monkeys)' - a Guinness world record challenge event was held during this July 28th Japan Hepatitis Day. For this project, Yoko Komiyama, the Minister of Health, Labour and Welfare; Charles Gore, president of the World Hepatitis Alliance (WHA); Yasuhiro Hato, former Japan National Football (soccer) Team representative; entertainers/models, Jun Komori and Nana Suzuki attempted a World Record by holding the 'three monkeys pose' (see no evil, hear no evil, speak no evil) along with numerous J-League supporters across several soccer stadiums throughout Japan.
About "Shitte Kan-en Project"
Objectives of the project
Prevention and early detection of hepatitis, reduction of prejudice and discrimination, and increasing the numbers of examinees for hepatitis testing.
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Executive Committee for "Shitte Kan-en Project" |
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| Appellation: | "Shitte Kan-en Project" Executive Committee | |
| Established: | July 18, 2012 | |
| Objectives: | Continued prevention and early detection of hepatitis, reduction of prejudice and discrimination, and increasing examinees for hepatitis testing. | |
| Executive Chairman: | Ryotaro Sugi (Singer/Actor) | |
| Commissioner: |
Takashi Watanabe (Chairman of Japan Hepatopathy Consortium/Workplace revitalization research institute representative) |
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| Hiromitsu Kumada (Director of Tranomon Hospital Branch/Viral Hepatitis Research Foundation of Japan) | ||
| Namiki Izumi (Vice Director of Japanese Red Cross Musashino Hospital, Head of gastrointestinal medicine) | ||
| Kenichi Kato (Executive Director of Dentsu Inc.) | ||
| Project Funding: | Operated on grants from the Ministry of Health, Labour and Welfare, donations to the Individual Activity Plan, and monetary contributions. | |
| Project Period: | From July 18th, 2012 to March 31, 2013. | |
About the "San-en Project (Project Three Monkeys)" Guinness world record challenge
On July 28, 2012, the World Hepatitis Alliance (WHA) challenged the Guinness world record together with people around the globe as a part of World Hepatitis Day's public awareness promotion. The theme of the record was to have "all of the participants in venues across the globe strike a 'see no evil, hear no evil, speak no evil' pose." The meaning of the pose is to express that we will 'not see, not hear, and not speak' prejudice or discriminating rumors against hepatitis. Let us understand and face hepatitis together to overcome it!
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50367026&lang=en
