PARIS--(BUSINESS WIRE)--Cegedim Relationship Management is recognized as an expert in Nucleus Research’s recent cross-industry report on key CRM vendors, Research Note: CRM Technology Value Matrix – First Half of 2012. Nucleus Research’s Technology Value Matrix evaluates CRM solutions on functionality and usability – pivotal qualities that Nucleus has found to reveal a solution’s ability to deliver early ROI and maximum long-term value. According to this year’s report, companies across every industry are anticipating solution migrations/upgrades due to top vendors’ game-changing offerings in social collaboration, mobile access and analytics.

Leading the Pharma-CRM Space with Best-of-Breed Mobile Sales Toolkit Designed to Optimize Commercial Team Performance

Standing out from the cross-industry report, Cegedim Relationship Management is shortlisted as an expert CRM solution vendor, providing revolutionary functionalities to the Life Sciences. The company’s latest sales force mobility solution, MI Touch, is highlighted.

“Cegedim is recognized in the Value Matrix because of its extensive investment in functionality for Life Sciences. Nucleus also found that its iPad-based mobility application drove greater productivity and adoption because of usability,” said Rebecca Wettemann, Vice President, Nucleus Research. “Cegedim’s commitment to the Life Sciences shows in both its functionality and usability investments.”

MI Touch is the industry’s most human-centered, on-the-go CRM platform that fosters more rich collaboration, enhances data capture and improves stakeholder relationships. MI Touch features a robust, out-of-the-box configuration, which empowers companies with the flexibility to rapidly adapt and capitalize on local, regional and global needs. MI Touch supports enhanced sales force efficiency, more centralized interactions and greater transparency in order to maximize commercial performance.

“Being recognized as a CRM leader - even outside the Life Sciences - in Nucleus Research’s vendor analysis, confirms the relevance and farsightedness of our integrated systems,” said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. “Receiving high marks in both functionality and usability pivot on leveraging cloud-based technology, highly flexible system architecture, and a simple yet intuitive interface. Due to our customer-centric vision, we continue driving innovations that match the pace of our steadily evolving industry.”

Cegedim Relationship Management also delivers a Life Sciences-specific solution suite to compliment its CRM offering which includes Customer Data Management, Regulatory Compliance, Support Services, Marketing Services and Analytics. To view the entire report, please click here.