The 4K content is being played out in Quad Full HD format encoded in the H.264 standard at a data rate of 50 Mbit/s and is delivered on Sony Bravia 84" 4K displays at a pixel resolution of 3840 x 2160.

“Sony is committed to bringing ever greater viewing experiences to consumers around the world and 4K delivers on that promise. This live demonstration with SES on our new 4K TV demonstrates that 4K satellite transmission may arrive in the home sooner than predicted by the industry” said Olivier Bovis, Head of AV media, Professional Solutions Europe, Sony Europe.

“It's been at the heart of SES since its early days to deliver a large choice of linear TV in the highest possible quality to audiences across the globe. To meet that promise, SES and its engineers have been pioneering new TV standards such as DVB and HDTV. With the same dedication as when deploying HDTV, SES will contribute to the development of the necessary ecosystem - both operationally and technically - in order to make 4K happen," said Ferdinand Kayser, Chief Commercial Officer of SES.

Visitors of IBC 2012 will be able to view the 4K TV content at the SES and Sony stands in Hall 1 and Hall 12 (Elicium) respectively.