COLUMBIA, Md.--()--Extending its presence in the APAC market, Message Systems announced today that Tom Online, a leading ISP in China and operator of the popular Chinese-language Internet portal www.tom.com, has adopted a Message Systems solution to manage its customer messaging operations. Tom Online expects to see immediate improvement in service quality with its customer email offerings, especially in terms of more reliable delivery, much higher throughput, better spam protection and greater overall system security. Standardizing messaging operations on a Message Systems solution also enables Tom Online to reduce the number of servers it uses to manage its message traffic, which will drive significant savings on operational expense even while the company experiences higher rates of customer satisfaction and revenue growth from its messaging operations.
“We’ve focused a lot of energy into demonstrating that our solutions can provide tremendous benefit to businesses operating in the APAC region, so this new agreement with Tom Online is very gratifying to everyone here at Message Systems,” said Mr. George Schlossnagle, president and CEO of Message Systems. “For large ISPs, handling high volumes of incoming messages for a fast-growing customer base poses difficult challenges with spam filtering, blocking suspicious traffic and ensuring reliable, high quality of service. By adopting a Message Systems solution, Tom Online has positioned itself to reach all of these objectives, and has gained the ability to better focus on business priorities that will help grow the Tom Online brand in China and around the globe.”
Message Systems technology enables enterprises and service providers to manage all of their customer messaging operations from a single point of control. A serious challenge for many companies is that the explosive growth of smartphones, social media and the mobile Internet is driving messaging traffic to spectacular new heights. Companies that cannot effectively manage these unprecedented volumes often face problems with high spam rates, declining engagement, lower retention rates and lost revenue. Message Systems addresses these challenges, enabling even very large enterprises and service providers like Tom Online to support surging messaging volumes, and support the kind of near real-time, two-way email interactions that customers expect today.
“Tom Online’s customer base expects and deserves the highest quality user experience on the Internet, and this agreement with Message Systems enables us to meet these high expectations,” said Mr. Wan Hua, Vice General Manager of the Tom Online R&D Center. “The Message System solution improves performance to where our customers can conduct near real-time interactions through the email channel. This kind of service quality – fast, secure and free of spam – is key to the online experience today, especially for our mobile users. As we continue to build out online offerings in the years ahead, our state-of-the-art messaging capability is a foundation that we can build on to expand into new markets and drive increased revenue.”
“We’re excited for our cohorts at Tom Online,” said Mark Johnson, head of APAC operations at Message Systems. “With its centralized management interface and superior performance, the Message Systems solution often brings operating cost reductions as high as 10 to 1 for our clients. We believe Tom Online will realize these same kinds of savings, and we’re confident that the improvements in their messaging performance will continue to pay dividends for many years to come. I’m especially proud of our team in Beijing who were instrumental in cementing our partnership with Tom Online.”
About Message Systems
Message Systems solutions power many of the world’s largest, most complex email, text and cross-channel messaging operations. Our solutions enable companies to integrate messaging with any number of data sources and applications in order to orchestrate real-time two-way customer interactions through any messaging stream. The result is more effective customer communication that boosts engagement, drives down costs, increases revenue and builds closer relationships. Founded in 1997, Message Systems is headquartered in Columbia, Maryland, and maintains offices around the globe. For more information, go to http://www.messagesystems.com.