SHANGHAI--(BUSINESS WIRE)--Philips Lumileds announced that Alvin Tse, a fifteen-year veteran of the lighting industry, has joined the company as its Vice President of Sales in Asia Pacific. Mr. Tse will lead its growing team of technical, marketing and sales professionals in the region which is widely expected to be among the fastest growing for solid-state lighting adoption.

In the coming three years it’s expected that the illumination market in Asia will be one of the fastest growing segments and at a rate that exceeds other regions. According to Mr. Tse, “Those companies that can develop the entire LED, from Epi through packaging, and posses the manufacturing capability to deliver the reliability and quality of light required in mass volume, will succeed and lead the transition from conventional to solid-state illumination.”

Mr. Tse began his career at Philips Lighting, where he was responsible for the professional lighting business in Hong Kong and South China. He has also held various positions in sales management, product marketing and business development in solid-state lighting, and most recently ran the global marketing and sales for Light Engine Ltd. (formally Cotco). Mr. Tse also holds a Bachelor’s degree in Electrical and Electronic Engineering from the University of Melbourne, Australia, and a MBA from the University of South Australia.

“Philips Lumileds is committed to the growth and development of the solid-state illumination market in Greater Asia,” said Steve Barlow, Executive Vice President of Sales and Marketing. “Alvin has the vision and experience in the region that will allow us to develop and support the lighting industry.”

The company’s LUXEON Rebel LEDs are already deployed in more reliable, energy efficient outdoor lighting and retrofit bulb solutions designed in Asia, and LUXEON product portfolio expansion and an expected increase in resources for the region will support market efforts for shop, office, home and hospitality lighting as well.

About Philips Lumileds

Philips Lumileds is the world's leading provider of power LEDs for illumination solutions. The company's leading light output, efficacy and thermal management are direct results of the ongoing commitment to advancing solid-state lighting technology and enabling lighting solutions that are more environmentally friendly, help reduce CO₂ emissions and reduce the need for power plant expansion. Philips Lumileds' LUXEON LEDs are enabling new solutions for shop, outdoor, office, school, and home lighting applications. More information about the company's LUXEON LED products and solid-state lighting technologies can be found at www.philipslumileds.com.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG) (AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of $38 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.