CHIBA CITY, Japan--(BUSINESS WIRE)--CEATEC JAPAN, which in the recent years has garnered significant attention not only in Japan but worldwide, showcases a comprehensive range of leading-edge IT & electronics technologies using the theme of, "Digital Convergence — Defining the Shape of Our Future".

And in celebration of the show’s 10^th anniversary this year, the Organizing Committee of CEATEC JAPAN has created a message, "Challenge! Aiming to better people’s lives and create a low-carbon society", to broadly introduce the latest measures taken by the IT & electronics industry on the attention-grabbing topics of energy conservation and "green" activities.

The three institutes comprising the Organizing Committee of CEATEC JAPAN, the Japan Electronics and Information Technology Industries Association (JEITA: Fumio Ohtsubo, Chairman; President of Panasonic Corporation), Communications and Information network Association of Japan (CIAJ: Katsumasa Shinozuka, Chairman; President and CEO, Oki Electric Industry Co., Ltd.), and Computer Software Association of Japan (CSAJ: Shigefumi Wada, Chairman; President of OBIC Business Consultants Co., Ltd.), are proud to announce the commencement of CEATEC JAPAN 2009, the Cutting-edge IT & Electronics Comprehensive Exhibition, which will be held for a five-day period from Tuesday, October 6^th to Saturday, October 10^th, 2009 at Makuhari Messe (Mihama-ku, Chiba).

Taking advantage of the grand scale offered at Makuhari Messe, CEATEC JAPAN 2009 will showcase a wide range of exhibit categories from electronic components and devices to digital home appliances, mobile phones, as well as an extensive variety of services and content. It is also the premier venue where valuable information is exchanged by a number of IT & electronics industry leaders, which helps to position CEATEC JAPAN as the leading-edge IT & electronics comprehensive exhibit — a one-of-a-kind event unprecedented in both scale and importance in Japan and around the world.

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Celebrating its 10^th anniversary with a new message of, "Challenge! Aiming to better people’s lives and create a low-carbon society."

CEATEC JAPAN will be celebrating its 10^th anniversary this year. Boasting an over fifty-year history beginning with the first Television and Radio Parts Show in 1958, predecessor of the Japan Electronics Show, the 2000 integration with COM JAPAN to create CEATEC JAPAN represented an important step forward for this comprehensive trade show.

And in commemoration of CEATEC JAPAN’s 10^th anniversary, the Organizing Committee has created a new message, "Challenge! Aiming to better people’s lives and create a low-carbon society", to highlight the measures being taken to combat global warming as well as activities of the IT & electronics industry in relation to the "Green IT" theme. And as a special event this year, the Organizing Committee will work together with NEDO (New Energy and Industrial Technology Development Organization) to establish the Green IT Pavilion to introduce the latest leading-edge energy conservation technologies of Japan, which has become a leading force in the world for the creation of a low-carbon society.

The Green IT Awards 2009 event will be held to award outstanding Green IT products and introduce energy conservation technologies from various corporations. A symposium will be held simultaneously with this event and an international conference, which will invite government officials and Green IT related personnel from Asian countries to participate, will also be held in commemoration of CEATEC JAPAN’s 10^th anniversary.

Newsworthy keynote speeches and guest speakers from overseas

Newsworthy speeches and messages about topics of interest will be presented to the world from a number of speakers, starting from Tuesday October 6^th with President Fumio Ohtsubo of Panasonic, President and CEO Katsumasa Shinozuka of Oki Electric Industry, and President Shigefumi Wada of OBIC Business Consultants, as well as other key individuals of the industry for four days until Friday, October 9^th, 2009.

At this year’s event, conferences and discussions to commemorate the 10^th anniversary such as a panel discussion on the theme of electric-powered vehicles are being highly anticipated. What’s more, the Green IT Symposium will be held inside of the CEATEC JAPAN venue, where lectures by government and research organizations on topics such as the latest Green IT trends overseas will be presented.

Various seminars will be held including Special Sessions, Trend Sessions, and Advanced Sessions, where the latest industry trends can be reviewed. Technology seminars with themes such as Software & Solutions, Information Systems, Communications Networks, and the Exhibitor Seminar, where exhibitors introduce technologies, products, services, etc., will also be held. And altogether, approximately 150 seminars are scheduled to be held.

High expectations for innovations in video, broadcasting, and communications technologies (at the Digital Network Stage)

At CEATEC JAPAN‘s Digital Network Stage, the high expectations of visitors will be answered with exhibits showcasing trends such as the continually growing market and technological innovations of thin-screen TVs moving toward the complete shift to terrestrial digital broadcasting, next-generation content reproduction technology useful for various applications, and the latest in 3D image technology that is expected to rapidly evolve to a practical level and fundamentally change the way motion pictures are enjoyed.

Other attention-getting technologies that visitors will be able to enjoy include the viewing of Web-compatible IPTV and related services as well as experiencing the ultra high-definition theater at the NHK/JEITA Digital Broadcasting Plaza (tentative name). What’s more, great interest is expected for the information-communication devices that combine leading-edge technologies and new infrastructural services. At the HATS PLAZA (organized by the HATS Conference), the latest in information-communication technologies will be on display and various network interconnection products will be introduced. Additionally, a wide range of devices and services designed to make daily life more convenient for the handicapped and/or elderly will be on display at the Accessibility PLAZA (organized by Inter-communication Access Council).

The next-generation, high-speed mobile communications technologies expected to garner lots of attention include the WiMAX (Worldwide Interoperability for Microwave Access) and the LTE (Long Term Evolution) using the 3.9G mobile phone standard (3GPP Release 8). The latest in network standards such as NGN (Next Generation Network), PLC (Power Line Communication) and DLNA (Digital Living Network Alliance) will also be on display to allow visitors to get hands-on experience.

Take full advantage of business opportunities offered by world-class technologies such as Japan’s Monozukuri (at the Electronic Components, Devices & Industrial Equipment Stage)

Electronic components and devices that support the rapid growth and development in digital information applications, car electronics, amusement equipment, mobile PCs, mobile phones, communications networks, etc., will be on display at the Electronic Components, Devices & Industrial Equipment Stage. Helping to realize trend-setting products that are smaller and slimmer, high-performance or low-profile parts and cutting-edge technologies, as well as a host of other electronics technologies used in a wide variety of industrial fields will be introduced. Technologies used by both the automotive and construction industries that realize carbon dioxide emission reductions and offer increased heat-resistance and high durability will also be displayed.

The Electronic Components, Devices & Industrial Equipment Stage at CEATEC JAPAN is where world-class technologies such as Japan’s Monozukuri can be seen at one location and it represents an excellent venue for creating business opportunities. This stage will also help to enhance the promotion of the IT & electronics industry to local governments throughout the country, while exhibits at the NIPPON Innovation Plaza will introduce local corporations and create a new meeting place for business transactions.

Experience the new world of content and services

Digital products connect to networks through digital convergence, while content and service help to expand markets through platforming and in light of these developments, the Life Contents Frontier (a part of METI’s 2008 International Contents Market Reinforcement Activities) will showcase the growing role that content is playing in communications between people.

The Content Experience Zone will also enable visitors to experience different ways of enjoying media centering on movies, 3D movies, and music entertainment software as well as IPTV, Blu-ray, and more. Additionally, a "listening room" will be made available to allow visitors to experience superior sound reproduction, which is an important aspect of video content.

CEATEC JAPAN will further strengthen its status as a business tradeshow

Significant growth in a number of diverse technological fields has lead JEMA (The Japan Electrical Manufacturers’ Association) and JBMIA (Japan Business Machine and Information System Industries Association) to participate in CEATEC JAPAN as associate support organizations. Invitations provided to visitors by a variety of organizations and industry-related companies will further strengthen CEATEC JAPAN’s relationship with business users. By selecting stimulating themes and actively promoting the distribution of information as well as holding new Technical Seminars that correspond to the selected themes during the show, it is anticipated that more engineers will visit CEATEC JAPAN.

Entry fee not necessary for visitors on Saturday (October 10^th)

As there was a significant increase in requests to hold the show on a Saturday, this year’s CEATEC JAPAN will be open on that day to accommodate those who are too busy to attend the show on weekdays, or who may have already visited once but want to repeat the experience. And to make things more convenient, there will be no entry fee on Saturday, October 10^th.

CEATEC JAPAN will provide interesting events to encourage children and students who make up the next generation of visitors to participate. These events include the Junior & Kids Electronics Workshop, Cross-sector Work and Research Support Event for Students, and other numerous events held at exhibitor booths, making the show family friendly for all visitors.

Anticipated scale of the 2009 event

As of July 16^th, the scale of this year’s CEATEC JAPAN is as follows: For the 2,105 booths, a total of 429 companies/organizations (165 companies/organizations from 18 countries/ regions worldwide) will be participating. Finalized data for the 2008 show were: For the 3,121 booths, a total of 804 companies/organizations (289 companies/organizations from 27 countries/regions worldwide) participated. This year’s show will again be held in Halls 1 to 8 at Makuhari Messe and approximately 200,000 visitors are expected to participate (total visitors in 2008: 196,630).

Pre-registration and the Official Website

We will start accepting visitor pre-registration and reservations for keynote speeches at the Official Website from July 17^th, 2009. Pre-registration will allow visitors to enter the show free of charge so register before September 18^th and an entrance pass will be sent by postal mail to each visitor, enabling free access to the show. The latest information about CEATEC JAPAN is made available everyday at the Official Website and it can be accessed at the following URL:

http://www.ceatec.com

Press member services:

For press members who participated and registered for press

conferences, or who have registered online (Press Registration)

between July 17^th and September 18^th, 2009, CEATEC JAPAN will mail

Press Badge(s) to ensure smooth access to the show.

Registered press members will also be provided with

important information and valuable services prior to the show.