DUBAI, United Arab Emirates--(BUSINESS WIRE)--Microsoft Gulf today announced that technology fans in the Middle East will receive a sneak preview of its latest operating system, Windows 7, that will run on new PCs at GITEX TECHNOLOGY WEEK and GITEX Shopper & Consumer Electronics Expo in Dubai.

The new desktop operating system will be demoed five days prior to the global launch that is scheduled to take place on 22 October, 2009. Visitors will also be able to buy Windows 7 pre-loaded onto laptops at GITEX Shopper.

As Platinum sponsor of the GITEX TECHNOLOGY WEEK Global Conference and GITEX SHOPPER, Microsoft Gulf is playing a leading role in GITEX TECHNOLOGY WEEK, including a high-level keynote speech.

Microsoft will also have additional speakers at the GITEX Global Conference, who will deliver a range of presentations throughout the exhibition and at the new Vendor Theatres located in the Consumer Electronics sector.

Microsoft Gulf will also host a stand at GITEX TECHNOLOGY WEEK to meet its business clients in the Middle East. In addition, Microsoft will also host an ‘experience stand’ at GITEX Shopper to showcase how users can take advantage of the powerful new functionality in Windows 7 and Windows Mobile.

“Windows 7 is one of the most exciting software products to hit the market in years,” said Helal Saeed Almarri, CEO, Dubai World Trade Centre. “It is a privilege that Microsoft Gulf is allowing technology fans in the Middle East a sneak preview at GITEX TECHNOLOGY WEEK and GITEX Shopper ahead of the product’s global launch. Trade visitors will also benefit immensely from the special presentations and seminars which Microsoft is hosting at GITEX TECHNOLOGY WEEK, which will give them an understanding of the latest operating system.”

Windows 7 delivers the fundamental performance, reliability, and security features users expect and is designed to be compatible with the same hardware, applications, and device drivers as Windows Vista®. New features help protect privacy and data, and enable end users to be productive no matter where they are, or where the data they need resides.

“With Windows® 7, Microsoft is delivering a foundation for unmatched customer experiences across applications, services, and devices,” said Charbel Fakhoury, General Manager, Microsoft Gulf. “GITEX TECHNOLOGY WEEK and GITEX Shopper is perfectly timed to coincide with our global launch date and is the fitting location to introduce our latest offerings to our customers and partners in the region.”

GITEX TECHNOLOGY WEEK is open to trade and business professionals only, while GITEX Shopper is designed to bring the best offers in consumer electronics straight to the buyer. The events attract more than 100,000 visitors from all over the world. With exclusive packages and discounts, GITEX Shopper has become the most important gadget sales event in the Middle East.

GITEX TECHNOLOGY WEEK will open from 1pm – 7pm on Sunday, 18 October, 2009 at the Dubai International Convention and Exhibition Centre. On Monday, 19 October, 2009, to Wednesday, 21 October, 2009, GITEX TECHNOLOGY WEEK will run from 10am – 7pm, and on Thursday, 22 October, 2009 the show will open at 10am and close at 5pm. The Consumer Electronics section of GITEX TECHNOLOGY WEEK will be open free to the public on Thursday, 22 October, 2009 for product previews only.

Trade visitors can register now and pre-pay online at www.gitex.com saving up to 25 percent on entry to the show.

GITEX Shopper will be open 11am – 10pm each day at Airport Expo Dubai, except Friday, 23 October, 2009, which will be open from 3pm – 10pm. Tickets cost AED 20. Please visit www.gitexshopperdubai.com for more information.

*Source: ME NewsWire

About GITEX TECHNOLOGY WEEK
Website: www.gitex.com

Dubai World Trade Centre will organise four major components of GITEX TECHNOLOGY WEEK, designed to maximise the value for business visitors and exhibitors.

• GITEX Business Solutions – The Leading International IT Trade Event for Enterprise and SMBs for the Middle East, Africa and South Asia
• GULFCOMMS – The Largest International Telecommunications Trade Event for Mobile, Fixed, IP and Satellite for the Middle East, Africa and South Asia
• Consumer Electronics - The Premier International Trade Event for Consumer Electronics, IT Systems, Components and Peripherals for the Middle East, Africa and South Asia
• MEFX - The Middle East International Banking, Financial Technology and Services Exhibition,

Incorporating the following targeted events:

GITEX TECHNOLOGY WEEK Global Conference - This key networking platform brings together the crème de la crème of industry experts and ICT professionals under one roof and will feature an unparalleled series of strategic keynotes, seminars and dynamic networking sessions. The event gives delegates a priceless opportunity to learn from, debate with and exchange views with some of the leading experts within the ICT industry.

GITEX Majlis - This executive business programme for CEOs and other top level executive attendees, is designed to ensure that they enjoy a fast-track experience at the show. Keeping their busy schedules in mind, members can enjoy easy pre-completed registration, advance issuance and delivery of the GITEX Majlis Badge and Executive Lounge facilities. These are just a few of the benefits offered to GITEX Majlis members. For more information, please visit www.gitex.com

About Dubai World Trade Centre (DWTC)
Website: www.dwtc.com

As the organiser of GITEX TECHNOLOGY WEEK, Dubai World Trade Centre offers more than 30 years’ experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region.

Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector.