SHANGHAI--(BUSINESS WIRE)--Philips Lumileds announced today that it has opened a new office in Shanghai that is being staffed with an applications team and market specialists to support the growing number of companies in China developing solid-state lighting solutions. The applications team and specialists will support customers as they design systems for reliability, efficiency and performance. By providing optical, thermal and electrical LED design expertise, Philips Lumileds will further support rapid development and market entry for new LUXEON LED based products that deliver the energy saving performance and environmental benefits of solid state lighting.

“We are extending our experience and ability to create reliable and efficient solid-state lighting solutions using LUXEON LEDs to our customers in China by providing direct and local access to world class applications support,” said Steve Barlow, Executive Vice President of Sales and Marketing at Philips Lumileds. “No company has a longer history of working with power LEDs than Philips Lumileds and through application assistance for our customers we continue to support the overall SSL market expansion with reliable LUXEON based products.”

“We appreciate the continued investment in people and resources that Philips Lumileds is bringing to the China SSL market and industry,” said Madam Wu Ling, Secretary China Solid State Lighting Alliance (CSA).

Philips Lumileds applications and market specialists have a proven track record of working with companies around the globe to help develop industry firsts such as the world’s first LED backlit television, the first ever functional LED camera phone flash and the first complete LED vehicle headlamps. Now, with the broadest portfolio of LEDs for illumination applications, Philips Lumileds is supporting innovative illumination solutions that save energy, save money, are long lasting, and often provide never before possible lighting for people to enjoy.

The new Philips Lumileds office complements an engineering and design center operated by Philips Lumileds’ partner, Future Lighting Solutions. With state-of-the-art optical, thermal and mechanical design and test equipment, these experts can help reduce development times, provide technical knowledge and training, and help customers deliver more reliable and efficient lighting solutions. Philips Lumileds also maintains customer application support teams at its headquarters in San Jose, California and in Eindhoven in the Netherlands.

About Philips Lumileds

Philips Lumileds is the world's leading provider of power LEDs for illumination solutions. The company's leading light output, efficacy and thermal management are direct results of the ongoing commitment to advancing solid-state lighting technology and enabling lighting solutions that are more environmentally friendly, help reduce CO₂ emissions and reduce the need for power plant expansion. Philips Lumileds' LUXEON LEDs are enabling new solutions for shop, outdoor, office, school, and home lighting applications. More information about the company's LUXEON LED products and solid-state lighting technologies can be found at www.philipslumileds.com.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE:PHG) (AEX:PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of $38 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.