DUBAI, United Arab Emirates--(BUSINESS WIRE)--Microsoft Corporate Vice President Steven Guggenheimer will deliver a GITEX only preview of the latest technology and solutions of Windows 7 on new PCs in the opening keynote address at this year’s GITEX TECHNOLOGY WEEK in Dubai on Sunday October 18^th.

“Over the past several years, we have worked closely with our industry partners on the development of Windows 7,” said Guggenheimer. “We are excited for its general availability to consumers and all of the new opportunities we believe it provides for our partners and our customers.”

Technology fans in the Middle East can experience the preview of Windows 7 on new PCs only at GITEX, and will also be able to purchase Windows 7 pre-loaded on laptops at GITEX Shopper. The new operating system will be available worldwide on 22 October 2009.

Windows 7 has been designed to deliver a wide range of enhancements to both business and home users. In particular, it simplifies everyday tasks such as searching, navigating your PC and browsing the Web. It offers improved performance, reliability and security, while making new things possible around multimedia and touch capabilities.

GITEX TECHNOLOGY WEEK runs from 18 – 22 October 2009 at the Dubai International Convention and Exhibition Centre, with GITEX Shopper at Airport Expo Dubai from 17 – 24 October 2009.

“Visitors to GITEX TECHNOLOGY WEEK will be the first to hear about the new developments in Windows 7,” said Helal Saeed Almarri, CEO, Dubai World Trade Centre, organiser of GITEX TECHNOLOGY WEEK and GITEX Shopper. “Steven Guggenheimer’s participation at GITEX TECHNOLOGY WEEK underlines the significance of the Middle East technology industry and the commitment from the international community.”

Guggenheimer oversees worldwide sales, marketing and licensing of pre-installed Windows operating systems, and in his role, he is responsible for working with computer hardware manufacturers and system builders on the pre-installation of Microsoft applications, and the relationship between Microsoft and the original device manufacturers that engineer, design and build mobile and embedded devices, personal computers and servers for OEMs.

The GITEX TECHNOLOGY WEEK Opening Keynote Address will have limited seating available, that will be allocated on a first come first served basis. Trade visitors can register their interest in attending at www.gitex.com/keynote.

Microsoft is Platinum Sponsor of both the GITEX TECHNOLOGY WEEK Global Conference and GITEX Shopper.

GITEX TECHNOLOGY WEEK is open to trade and business professionals only, while GITEX Shopper is designed to bring the best offers in consumer electronics straight to the buyer. The events attract more than 100,000 visitors from all over the world. With exclusive packages and discounts, GITEX Shopper has become the most important gadget sales event in the Middle East.

GITEX TECHNOLOGY WEEK will open from 1pm – 7pm on Sunday 18 October 2009 at the Dubai International Convention and Exhibition Centre. On Monday 19 October 2009, to Wednesday 21 October 2009 GITEX TECHNOLOGY WEEK will run from 10am – 7pm, and on Thursday 22 October 2009 the show will open at 10am and close at 5pm. The Consumer Electronics section of GITEX TECHNOLOGY WEEK will be open free to the public on Thursday 22 October for product previews only.

Trade visitors can register now and pre-pay online at www.gitex.com saving up to 25 percent on entry to the show.

GITEX Shopper will be open 11am – 10pm each day at Airport Expo Dubai, except Friday 23 October 2009, which will be open from 3pm – 10pm. Tickets cost AED 20. Please visit www.gitexshopperdubai.com for more information.

Source: ME Newswire

*View this release online and download high resolution images and logos at:

http://www.me-newswire.com/news/952

About GITEX TECHNOLOGY WEEK

Website: www.gitex.com

Dubai World Trade Centre will organise four major components of GITEX TECHNOLOGY WEEK, designed to maximise the value for business visitors and exhibitors.

• GITEX Business Solutions – The Leading International IT Trade Event for Enterprise and SMBs for the Middle East, Africa and South Asia
• GULFCOMMS – The Largest International Telecommunications Trade Event for Mobile, Fixed, IP and Satellite for the Middle East, Africa and South Asia
• Consumer Electronics - The Premier International Trade Event for Consumer Electronics, IT Systems, Components and Peripherals for the Middle East, Africa and South Asia
• MEFX - The Middle East International Banking, Financial Technology and Services Exhibition,

Incorporating the following targeted events:

GITEX TECHNOLOGY WEEK Global Conference - This key networking platform brings together the crème de la crème of industry experts and ICT professionals under one roof and will feature an unparalleled series of strategic keynotes, seminars and dynamic networking sessions. The event gives delegates a priceless opportunity to learn from, debate with and exchange views with some of the leading experts within the ICT industry.

GITEX Majlis - This executive business programme for CEOs and other top level executive attendees, is designed to ensure that they enjoy a fast-track experience at the show. Keeping their busy schedules in mind, members can enjoy easy pre-completed registration, advance issuance and delivery of the GITEX Majlis Badge and Executive Lounge facilities. These are just a few of the benefits offered to GITEX Majlis members. For more information, please visit www.gitex.com

About Dubai World Trade Centre (DWTC)

Website: www.dwtc.com

As the organiser of GITEX TECHNOLOGY WEEK, Dubai World Trade Centre offers more than 30 years’ experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region.

Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector.