CHIBA, Japan--(BUSINESS WIRE)--The three institutes comprising the Organizing Committee of CEATEC JAPAN, the Japan Electronics and Information Technology Industries Association (JEITA: Fumio Ohtsubo, Chairman; President of Panasonic Corporation), Communications and Information network Association of Japan (CIAJ: Katsumasa Shinozuka, Chairman; President and CEO, Oki Electric Industry Co., Ltd.), and Computer Software Association of Japan (CSAJ: Shigefumi Wada, Chairman; President of OBIC Business Consultants Co., Ltd.), are proud to announce the commencement of CEATEC JAPAN 2009, the Cutting-edge IT & Electronics Comprehensive Exhibition, which will be held for a five-day period from Tuesday, October 6^th to Saturday, October 10^th, 2009 at Makuhari Messe (Mihama-ku, Chiba).

With this year's theme of "Digital Convergence — Defining the Shape of Our Future", CEATEC JAPAN 2009 will showcase a wide range of exhibit categories from electronic components and devices to digital home appliances, mobile phones, as well as a comprehensive range of services and content. It is also the premier venue where valuable information is exchanged by a number of IT & electronics industry leaders, which helps to position CEATEC JAPAN as the leading-edge IT & electronics comprehensive exhibit — a one-of-a-kind event unprecedented in both scale and importance in Japan and around the world.

Message from the Organizing Committee:

"Challenge! Aiming to better people's lives and create a low-carbon society."

CEATEC JAPAN will be celebrating its 10^th anniversary this year and to commemorate this occasion, the Organizing Committee has created a new message, "Challenge! Aiming to better people's lives and create a low-carbon society", to highlight both the measures being taken to combat global warming and the activities of the IT & electronics industry related to the Green IT theme. As a special event this year, the Organizing Committee will also work together with NEDO (New Energy and Industrial Technology Development Organization) to establish the Green IT Pavilion to introduce the latest leading-edge energy conservation technologies of Japan such as vehicles powered by fuel cells and wind-generated power — some of the technologies that have made Japan a world leader in the creation of a low-carbon society.

Additionally, the Green IT Symposium will be held from Wednesday, October 7^th to Friday, October 9^th at the Makuhari Messe International Conference Hall, and it will comprehensively introduce the latest worldwide trends of Green IT.

Furthermore, in commemoration of CEATEC JAPAN's 10^th anniversary, the Green IT Forum will be held on Tuesday, October 6^th at Hotel The Manhattan, a venue nearby Makuhari Messe, and government officials and Green IT related personnel from Asian countries will be invited to participate.

Highlights of the Digital Network Stage (Exhibition Halls 1 through 5)

At CEATEC JAPAN 2009's Digital Network Stage, exhibits showcasing trends such as the continually growing market and technological innovations of thin-screen TVs developed in response to the complete shift to terrestrial digital broadcasting and the latest in 3D image technology that is expected to rapidly evolve to a practical level. Also to be introduced at this stage will be digital TVs featuring ultra high-definition, ultra-resolution video, and high-definition audio, as well as web-compatible IPTVs, along with technologies such as solar-power generation and energy-saving products that realize reduced carbon dioxide emissions.

Visitors will also be able to experience firsthand next-generation, high-speed mobile communications such as the WiMAX (Worldwide Interoperability for Microwave Access) and the LTE (Long Term Evolution) using the 3.9G mobile phone standard (3GPP Release 8) as well as mobile phones with value-added services such as AR (augmented reality). The latest in network standards including NGN (Next Generation Network), PLC (Power Line Communication) and DLNA (Digital Living Network Alliance) will also be on display to allow visitors to see these new technologies for themselves.

Special Exhibits, Projects and Events

• Next Generation Broadcasting with New Experience ― Equipment from Analog to Digital (NHK/JEITA)
  Exhibition Hall 1: PR event focusing on the complete termination of analog and the shift to digital TV broadcasting in 2011.
• HATS Plaza (HATS Conference)
  Exhibition Hall 4: Demonstration centering on interoperability of various network services.
• Accessibility Plaza
  Exhibition Hall 4: Introduction of services and terminals that meet the specific needs of the elderly and physically challenged.
• Next Generation Computing Pavilion
  Exhibition Hall 4: Introducing the future in mobile computing with new types of mobile PCs.
• Life Contents Frontier (International Contents Market Strengthening Activities of the Ministry of Internal Affairs and Communications)
  Exhibition Hall 3: Introducing the role of content in communications between people.
• Contents Experience Zone
  Exhibition Hall 2: The zone for facilitating business opportunities and the exchange of information on the topic of digital content production.
• Research Park
  Exhibition Hall 5: A gathering of venture companies and educational/research institutions.
• Green IT Pavilion
  Exhibition Hall 6: GIPC (Green IT Promotion Council) and NEDO (New Energy and Industrial Technology Development Organization) will present the latest environmental technologies.

Highlights of Electronic Components, Devices & Industrial Equipment Stage (Exhibition Halls 5 through 8)

Electronic components and devices that support the rapid growth and development in digital information applications, car electronics, amusement equipment, mobile PCs, mobile phones, communications networks, etc., will be on display at the Electronic Components, Devices & Industrial Equipment Stage.

Trend-setting products that are smaller and slimmer, high-performance or low-profile parts, cutting-edge technologies, and a host of other electronics technologies used in a wide variety of industrial fields will be introduced at this stage. Technologies used by both the automotive and construction industries that realize reduced carbon dioxide emissions and offer increased heat-resistance and high durability will also be on display.

This stage is the ideal venue for visitors seeking to discover the best in world-class products created by Japan's Monozukuri, as the latest electronic components and devices of this unique technology will be gathered under one roof.

Special Exhibits, Projects and Events

• NIPPON Innovation Plaza (Technology Solution Zone)
  Exhibition Hall 7: The zone for the exchange of information between local governments and organizations, as well as the promotion of local industries.
• JETRO BIZ MATCH @ CEATEC JAPAN 2009
  Exhibition Hall 8: Business coordination event matching foreign firms to potential Japanese partners, sponsored by JETRO (Japan External Trade Organization).
• Technology Theater Electronics 2020
  Exhibition Hall 1: Technology seminar sponsored by Nikkei Electronics.
• NE Technology Symposium 2009 @ CEATEC
  APA Hotel Tokyo Bay Makuhari: Simultaneously held symposium (charged admission).

Event scale

This year, Makuhari Messe Exhibition Halls 1 through 8 will be used and a total of 590 exhibitors (263 foreign exhibitors from 22 countries/regions) will be using 2,123 booths for the display of products and technologies. Additionally, up to of 200,000 visitors are estimated to participate in this year's event. [2008 results: 804 exhibitors (289 foreign exhibitors from 27 countries/regions) with 3,121 booths; 196,630 visitors].

Tuesday, October 6^th, 2009: Many opening events attended by industry executives are being planned.

CEATEC JAPAN will be opened to public at noon on October 6^th, 2009 and at this time, an opening reception is scheduled for noon to be followed by a number of opening events planned throughout the day. Before the opening reception, Guest Speeches will be presented by Intel Corporation and later in the afternoon, chairmen of the three sponsors of the event will deliver Keynote Speeches.

Multiple conferences totaling 112 sessions are also being planned for the first four days (until October 9^th), and these will include 15 Keynote Speeches by top executives and opinion leaders from diverse industries, as well as panel discussions on the topics of cloud computing and EVs, which will help convey new and important messages to the world. Admission to the conferences is free of charge and a certain number of tickets will be made available at the door so please make an effort to join us at these sessions.

Main events scheduled for Tuesday, October 6^th

• Opening Reception
  Time: Noon to 13:30 and Venue: Tsuru no Ma (2nd floor) in Hotel New Otani Makuhari.
• Keynote Speeches (tickets are still available at the door)
  Venue: Convention Hall (2^nd floor), International Conference Hall.
  • 12:50 – 13:40
    Aiming to "Create New Value for Better Living" in a New Era
    Speaker: Mr. Fumio Ohtsubo, President, Panasonic Corporation.
  • 13:55 – 14:35
    Eco-innovations in ICT for a sustainable society
    Mr. Katsumasa Shinozuka, Chairman of the Board, Oki Electric Industry Co., Ltd.
  • 14:50 – 15:30
    Revolution of software in Cloud Computing ages
    Mr. Shigefumi Wada, President, OBIC Business Consultants Co., Ltd.
• Guest Speech (tickets still available at the door)
  Venue: Convention Hall (2nd floor), International Conference Hall.
  • 10:00 – 11:00
    The Internet, Transformed ― Creating a true Internet experience
    on a mobile device
    Speaker: Mr. Robert P. Swinnen, Director, Global Business Development, Ultra Mobility Group and Vice President, Mobility Group, Intel Corporation.

CEATEC JAPAN will be open on Saturday, October 10^th with free admission

To answer numerous requests to open the show on a weekend from people who in the past were not able to attend the show during weekday business hours or who could not spend enough time during their visit, CEATEC JAPAN 2009 will be open on Saturday, October 10^th with free admission.

In addition to opening the show on a Saturday, there will be a variety of seminars and events on this day that can be enjoyed by visitors of all ages including children and students who will make up the next generation.

Main events scheduled for Saturday, October 10^th

• Juniors & Kids Electronics Workshop
  2^nd floor, Exhibition Hall 7: To stimulate interest and enjoyment in children and youths for electronics and Monozukuri.

• The 21^st All-Japan Robot Sumo Tournament
  2^nd floor, Exhibition Hall 4: Simultaneously held event with the Kanto Regional finals for the All Japan Robot Sumo Tournament.
• College Students Job Research Workshop at CEATEC JAPAN 2009 (tickets are still available at the door)
  International Convention Hall, etc.: Lectures for college and graduate students, as well as events offering opportunities to visit corporate booths.

CEATEC JAPAN Organizing Committee sincerely wishes that a large number of visitors will attend this year's event to discover the new world of opportunities and fulfillment created by digital convergence.

http://www.ceatec.com