TOKYO--(BUSINESS WIRE)--3LCD, the world's leading projection display technology, is celebrating yet another major milestone in the projection industry as the first projection technology in the world to surpass the 60 million chip mark. This falls on the heels of last year's announcement that the technology had exceeded 50 million chips shipped.

3LCD is the technology that powers the majority of all projectors in the education, business and home theater space, and the 3-chip design delivers vibrant, true-to-life images with high Color Light Output. First introduced in 1988, the technology has consistently contributed to innovations in image quality, road-tested reliability, energy efficiency and overall performance.

As an industry veteran with more than 20 years of experience, and support from some of the biggest names in the business, 3LCD continues to be the choice technology for projection needs worldwide. Just last month, 3LCD announced its continued leadership in the front projection market among traditional projector buyers¹ – those looking for projectors touting 500 Lumens or more – and the new milestone further demonstrates the success of the technology.

And, despite the ever-changing projection market, 3LCD continues to offer a number of technology advantages over the competition, including:

• 3-Chip Optical Engine: All 3LCD projectors use a 3-chip optical engine to deliver incredibly bright, true-to-life color.
• High Color Light Output: 3LCD projectors deliver high Color and White Light Output so images, video and text always look their very best.
• No Color Wheel: 3LCD projectors do not rely on a spinning color wheel to produce color and do not suffer from "the rainbow effect" or "color break-up."
• Road-Tested Reliability: 3LCD technology is the #1 projection technology and has consistently been the choice of users who demand the long-life performance and reliability.
• Energy Efficient Light Engine: The light engine in 3LCD projectors efficiently uses available lamp light to create stunning images, projecting 25% more brightness per watt of electricity, compared to the leading competitor².

"After kicking off 2009 with the 20^th anniversary of 3LCD, we couldn't be more proud to reach such a significant industry milestone," said Rina Bhuva, senior strategic marketing manager for 3LCD. "Our sustained success can be attributed to strong customer support, and the reliability and performance advantages of 3LCD technology continue to meet the demanding needs of projector users worldwide."

¹ Data source: Pacific Media Associates, 1H09

² Data source: ProjectorCentral.com Jan 2009. Average of 796 shipping models for which the manufacturers provided lumens and total power data, all resolutions and brightness levels. Energy efficiency was measured as wattage per lumen.

3LCD Technology Features

• Bright images: 3LCD technology is designed to project bright, clear and vivid images. High light efficiency means the projector generates less heat and costs less to run.
• Natural Images: The color reproduction range is wide, and primary colors are faithfully reproduced. Superior gray scale in dark areas enables more natural color reproduction.
• Easy on the Eyes: 3LCD uses 3 color panels to reproduce images without the possibility of any rainbow effect or color breakup.

About 3LCD Technology

3LCD is the world's leading projection technology, delivering unbelievably bright and natural color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers outstanding color for brilliant quality images without the possibility of color break-up. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at http://www.3lcd.com.