SUNNYVALE, Calif.--(BUSINESS WIRE)--Silicon Image (NASDAQ: SIMG), a leading provider of HD connectivity solutions, today announced its collaboration with the China Video Industry Association (CVIA) to promote the advancement of HD connectivity standards in China. Silicon Image and the CVIA will work closely together to promote the latest connectivity technology standards such as HDMI®, MHL®, WirelessHD®, and DiiVA™ to Chinese consumer electronics (CE) manufacturers for integration into smartphones, DTVs and other CE products.

“Championing industry standards is a key charter of the CVIA as we acknowledge the importance of interoperability between different CE devices to ensure a great consumer experience,” said Weimin Bai, vice president of the China Video Industry Association. “Silicon Image is a recognized leader in driving the successful deployment of industry standards and so it was a natural fit for us to come together to support broad implementation of connectivity standards in China.”

Silicon Image’s presence in China has been primarily linked to the Company’s involvement in the deployment of the HDMI technology standard, which was widely adopted by Chinese consumer electronics manufacturers, who represent more than 30% of the worldwide HDMI Adopter base. Over the last two years, Silicon Image products based on the MHL^® mobile connectivity standard have also been integrated by a number of mobile device manufacturers in China.

“We are looking forward to collaborating with Ms. Weimin Bai and the CVIA in promoting HD connectivity standards in China and working with Chinese CE manufacturers on the development of standards-compliant products,” said Camillo Martino, chief executive officer at Silicon Image, Inc. “The CVIA is a strong supporter of a standards-based consumer electronics eco-system and we are excited to join them in promoting HDMI, MHL, and WirelessHD, as well as the China-developed DiiVA AV interface standard.”

Silicon Image has joined the DiiVA Consortium as a Promoter and will work with fellow DiiVA promoters and the CVIA on AV connectivity standards in China.

For more information about Silicon Image’s technology solutions, visit: http://www.siliconimage.com.

About the China Video Industry Association (CVIA)

The China Video Industry Association (CVIA) supports China's digital consumer electronics (CE) industry and works with Chinese CE manufacturers to develop and promote video and digital AV technology, industry standards, and standard-compliant products in China.

About Silicon Image, Inc.

Silicon Image is a leading provider of connectivity solutions that enable the reliable distribution and presentation of high-definition content for mobile, consumer electronics, and PC markets. The company delivers its technology via semiconductor and intellectual property products that are compliant with global industry standards and feature market leading Silicon Image innovations such as InstaPort™ and InstaPrevue™. Silicon Image’s products are deployed by the world’s leading electronics manufacturers in devices such as mobile phones, tablets, DTVs, Blu-ray Disc™ players, audio-video receivers, digital cameras, as well as desktop and notebook PCs. Silicon Image has driven the creation of the highly successful HDMI^® and DVI™ industry standards, the latest standard for mobile devices – MHL^®, and the leading 60GHz wireless HD video standard – WirelessHD^®. Via its wholly-owned subsidiary, Simplay Labs, Silicon Image offers manufacturers comprehensive standards interoperability and compliance testing services. For more information, visit us at http://www.siliconimage.com/.

Forward-looking Statements

This news release contains forward-looking statements within the meaning of federal securities laws and regulations, including, but not limited to, statements regarding the future collaboration between Silicon Image and Ms. Weimin Bai and the CVIA in promoting connectivity standards in China and working with Chinese CE manufacturers on the development of HDMI, MHL, WirelessHD and DiiVA standards-compliant products. These forward-looking statements involve risks and uncertainties, including the risks and uncertainties described from time to time in Silicon Image's filings with the Securities and Exchange Commission (SEC), which could cause the actual results to differ materially from those anticipated by these forward-looking statements. Silicon Image assumes no obligation to update any forward-looking statement.

Silicon Image and the Silicon Image logo are trademarks, registered trademarks or service marks of Silicon Image, Inc. in the United States and/or other countries. All other trademarks and registered trademarks are the property of their respective owners in the United States and/or other countries.