SAN DIEGO--(BUSINESS WIRE)--J.B. Wood, president and CEO of TSIA, the leading professional association of the services and support industry, has authored a broad exposé of the key trends driving the technology industry and the role services must play. Wood introduced the book and the concepts behind it today in his keynote presentation at Technology Services World 2009 Las Vegas, the association’s annual fall conference.

“Most technology customers struggle to keep up and usually settle for far less value than they could, and should, get from their technology purchases,” asserts Wood. “Unfortunately, most tech companies today lack an effective plan for driving customer success. A new business model for the technology industry is needed—one that requires radically different thinking about the future of services, sales, R&D priorities, and how companies create shareholder value.”

Complexity Avalanche offers an innovative new approach for companies in IT, consumer electronics, office products, medical technology, and other complex technology markets to better map their services portfolio to their customers’ true need: getting value from the product.

“Developing an innovative service approach to the problem will not only be a good standalone business for tech companies, but it could also drive more frequent and larger product repurchases along with a host of other financial benefits,” said Wood. “Complexity Avalanche offers technology companies a roadmap for moving to this next level of services.”

Complexity Avalanche is written for every executive whose company builds, sells, or supports technology. More information can be found at http://www.complexityavalanche.com and http://jbwood.tsia.com.

Information on Technology Services World, happening October 19-21, can be found at www.technologyservicesworld.com and http://technologyservicesworld.com/blog.

About the Author

J.B. Wood is president and CEO of TSIA. Wood is a co-founder, along with IBM and Oracle, of the Service Research & Innovation Institute (SRII). He is a frequent speaker at key industry events and has been quoted in Fortune, BusinessWeek, New York Times, CNET, Computerworld, and CRM Magazine, among others.

About TSIA

The Technology Services Industry Association (TSIA) is the technology services industry’s largest and most vibrant association, encompassing more than 50,000 members from 300 companies in 80 countries. Our ranks include services executives, managers, and professionals from around the globe. www.tsia.com.