TEL AVIV & SEATTLE -- (BUSINESS WIRE) --

Perion, developer of the innovative Incredimail for iPad app, announced today that its new email client has been downloaded over 400 thousand times in just over three months since it launched. The company also announced the release of a new version of the app that has been localized for key Asian markets including China, Korea, and Japan.

Additionally, the company released key usage data from the app. The stats show that users are highly engaged by the app, using it several times a day and swiping through eight pages of mails every time they use the app. In addition, in just a few months since launch the app has seen 37 million total page swipes, 23 million total emails received, and over 34.5 million push notifications.

“We are extremely proud of the growth and user adoption we have seen over the past three months as over 400 thousand users have decided to explore a whole new way to enjoy email. We are confident that email is, and will remain, a vital form of communication for years to come,” said Josef Mandelbaum, CEO of Perion. “We see this milestone as the perfect opportunity to expand to key Asian markets. This is one of the most exciting tech regions in the world and we are thrilled to offer localized versions of Incredimail for iPad for our users there.”

Incredimail for iPad was designed with the central focus of making it more enjoyable and easier to read mails. The redesigned inbox, with its large previews, peak feature that lets user quickly see the content of an email, and swipeable layout with multiple messages displayed at once, allows users to quickly scan through their emails and pull out the relevant content. Additionally, users can see content such as photos, videos, and articles from within the app thanks to Incredimail’s snippet feature, helping to ensure the most pleasant email experience.

Key Features of Incredimail for iPad include:

• Unified Inbox: Add as many email accounts as you want and view them in a unified inbox, or view each account separately. Incredimail currently supports Gmail, Yahoo!, AOL, and any other IMAP account.
• Quick Peeks: See a quick preview of emails directly from the inbox, without having to open them.
• Link Previews (a.k.a. Snippets): All links sent to you including photos, videos and articles, are presented as a preview within the email for a pleasant and uninterrupted email experience. Links you send are also viewed as previews by the email recipient.
• Built-In Web Browser: Search and browse the web right inside your inbox, ensuring an uninterrupted experience.
• Email Stationery: Enjoy a specially designed email stationery collection to add a personal style to emails you send. Additional stationery and rich content coming soon.
• Photo Inbox: In addition to the regular email inbox, enjoy a photo inbox that features photos from friends and family, keeping you fully up to date with the people that matter most (starting with Facebook photos, others will be added soon).

“Incredimail brings together the potential of new devices with the beautiful visual interface that iPad users enjoy,” said Ron Harari, General Manager of Perion’s Communication Products Division. “The team has been focused on the vision of bringing a new look to email and we're proud to deliver some exciting new tweaks to the best of traditional email."

For more information on Incredimail, please visit ipad.incredimail.com or to download the app through the Apple App Store, Click Here.

About Perion Network Ltd.

Perion Network, Ltd. (NASDAQ: PERI) is a global consumer internet company that develops applications to make the online experience of its users simple, safe and enjoyable. Perion’s three main consumer brands are: Incredimail, Smilebox and SweetIM. Incredimail is a unified messaging application enabling consumers to manage multiple email accounts and Facebook messages in one place with an easy-to-use interface and extensive personalization features, and is available in over 100 countries in 8 languages; Smilebox is a leading photo sharing and social expression product and service that quickly turn life's moments into digital keepsakes for sharing and connecting with friends and family, in a fun and personal way. SweetIM is an instant messaging application that enables consumers to personalize their everyday communications with free, fun and easy to use content. Perion products have had over 300 million downloads to date with more than 50 million monthly visitors across all of its brands. Most of Perion’s applications are monetized through a freemium model. Free versions of our applications are monetized primarily through our toolbar which generates search revenue and display advertising revenue, generated through impressions. A more advanced feature-rich version of many of our products is available with a premium upgrade. Perion also offers and develops a range of products for mobile phones and tablets to answer its users increasing mobile demands. For more information on Perion please visit www.perion.com.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words “believe,” “expect,” “intend,” “plan,” “will,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. In addition, the financial information set forth in this press release is not an indication of the future financial results of the Company following the consummation of the acquisition. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, potential litigation associated with the transaction, risks that the Company's acquisition activities may disrupt current plans and operations and pose difficulties in employee retention, risks entailed in integrating acquired businesses, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F/A for the year ended December 31, 2012. The Company does not assume any obligation to update these forward-looking statements.

CONTACT:

Perion Investor Relations
Deborah Margalit, +972-3-7696100
investors@perion.com