TCL Technoly Electronics (Huizhou) Co., Limited, MIT Technology Co., Limited, and Lite-On IT Corporation to Implement Dolby TrueHD and Dolby Digital Plus in Future Blu-ray Disc Products
SHANGHAI--(BUSINESS WIRE)--Dolby Laboratories, Inc. (NYSE: DLB), announced today that it is enabling and supporting consumer electronics makers in China to develop Blu-ray Disc™ products. Three digital entertainment companies in China—TCL Technoly Electronics (Huizhou) Co., Limited (TCL), MIT Technology Co., Limited (MIT Technology), and Lite-On IT Corporation (Lite-On IT)—have agreed to license Dolby® TrueHD, a lossless compression technology, and Dolby Digital Plus, which delivers up to 7.1 channels of surround sound for future Blu-ray Disc products.
The world’s leading studios and content creators have embraced Dolby TrueHD and Dolby Digital Plus to enhance the experience delivered from Blu-ray Discs. Nearly 70 home audio systems and 50 Blu-ray Disc players from 30 companies around the world use Dolby TrueHD, Dolby Digital Plus, or both. Today’s announcement demonstrates Dolby’s continuing commitment to help expand the market for high-definition entertainment and support the efforts of digital entertainment companies in China.
“China is, strategically, a very important market for Dolby, and we are pleased to be working closely with key customers like TCL, MIT Technology, and Lite-On IT,” said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. “We are committed to partnering with our customers in China to promote their products incorporating Dolby technology and to help them grow the industry by delivering the best high-definition experiences to consumers around the world.”
“We are very excited to be one of the first companies in China to partner with Dolby and license Dolby’s flagship technologies in Blu-ray Disc production,” said Song Yonghong, Standing Deputy General Manager of TCL. “Dolby has partnered with us since 2000, and has not only provided cutting-edge technology, but also strong local engineering and testing support to help us develop the products.”
“With Dolby’s strong brand recognition and advanced technology, we are able to more easily touch the hearts of our customers worldwide with our products,” said Minamikawa Hiroyuki, Managing Director, MIT Technology Co., Limited.
“We are proud to provide the best entertainment experience to consumers by using Dolby’s technology,” said Ted Mao, Manager of Product Strategy and Planning Division, Lite-On IT Corporation.
In addition to partnering with Chinese manufacturers, Dolby is also working to raise the awareness of high-definition sound among consumers and working closely with content providers and distributors to support the development of the high-definition industry in China.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.
Certain statements in this press release, including statements regarding the performance, capabilities, and impact of Dolby TrueHD and Dolby Digital Plus; the anticipated or potential benefits that manufacturers and consumers may derive from these technologies; the timing and availability of Blu-ray Disc products manufactured by TCL Technoly Electronics (Huizhou) Co., Limited, MIT Technology Co., Limited, and Lite-On IT Corporation containing these technologies; and the demand for these technologies; are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Dolby TrueHD or Dolby Digital Plus may not perform as anticipated; risks associated with building market acceptance for high-definition audio and digital technologies in general, and Dolby technologies in particular; competition in the market for high-definition audio and digital technologies; rapid changes in technical requirements for high-definition audio and digital technologies; the development of markets for Blu-ray Disc that incorporate Dolby technologies; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its most recent Periodic Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Blu-ray Disc is a trademark of Sony Corporation. S09/21094 DLB-G
Contacts
Dolby Laboratories
Running Xie, 021-61133461 (Media)
running.xie@dolby.com