LONDON--(BUSINESS WIRE)--One of IBC’s best attractions is the IBC Big Screen Experience, a full programme of editorially led sessions and ground-breaking product demonstrations. The RAI Auditorium is equipped with the state of the art digital cinema technology especially for IBC and this year the technology is even more impressive than ever – and delivering great content. The IBC Technical Team has installed a number of Christie projectors into the Auditorium for the Experience. These include a high brightness projector for digital Pro-AV content. But the star of the show this year is the new high brightness Christie's 6-Primary (6P) laser colour system. This is being used for 3D screenings, using the Dolby format. The laser projector delivers an extraordinary 14 foot lambert (fL) on the screen, making 3D movies look more bright, crisp and stunning than ever before.

This allowed IBC to rack up another first. On Saturday night IBC screened Ang Lee’s Life of Pi – the first time any audience anywhere had seen a full-length feature film using the Christie laser technology. The visual feast is set to be repeated tonight with IBC’s second screening, Dawn of the Planet of the Apes.

As well as Christie, Dolby Labs and QSC also partner the IBC team to build the facilities, which also include Dolby Atmos surround sound this year, matching the stunning pictures with all-embracing audio.

"The IBC Big Screen Experience Programme is the must-attend free event that explores and showcases the very latest innovations within the cinema industry that disrupt the status quo of the science and business behind the very art that is experienced by the cinemagoer. “ explains IBC’s Big Screen Experience Executive Producer, Julian Pinn. “We are indebted to Christie for their support year after year. Their supply of the Christie 6p laser projection system has enriched the experience beyond all expectations. Not only have we been able to showcase two full-length feature films at full-brightness on a super high quality matte white screen; a world first together with Dolby Atmos; and provide a full afternoon dedicated to laser projection and what that offers from a colour-science and experience perspective, but we have been able to host visionary film-maker and pioneer Douglas Trumbull to be our Keynote speaker and showcase his UFOTOG short film at 120 fps, full-brightness 3D--which promises to be a real glimpse into a very exciting cinematic future."

Tonight’s screening is thanks to the co-operation of 20^th Century Fox. It starts at 18.30 and is free to all IBC attendees. Doors open at 18:15 but it is sure to be hugely popular so be there early to be sure of your seat.

For more information about Christie Technology visit: for more information www.christie6plaser.net

For more information about the IBC Big Screen Experience, visit www.ibc.org/bigscreen

Full details of all that IBC has to offer can be found on the IBC website www.ibc.org. Register for IBC2014 at www.ibc.org/register.

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Note to Editors:

About IBC

IBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Attracting 52,000+ attendees from more than 170 countries, IBC combines a highly respected and peer-reviewed conference with an exhibition that exhibits more than 1,500 leading suppliers of state of the art electronic media technology and provides unrivalled networking opportunities.

For more information visit www.ibc.org
To register for IBC2014 visit www.ibc.org/register

Find out more about the IBC Conference – www.ibc.org/conference
Find out more about the IBC Exhibition – www.ibc.org/discovermore
Find out more about IBC Content Everywhere Europe – www.ibcCE.org/europe

IBC2014 Dates:

Conference: 11 - 15 September 2014

Exhibition: 12 - 16 September 2014

About IBC Content Everywhere

Powered and created by IBC, the IBC Content Everywhere global series of events has been created in response to demand from IBC visitors and exhibitors to help professionals from the broadcast, telecommunications, online and IT sectors seize the new opportunities being created by the explosive growth in the consumption of TV and video content on IP-connected smartphones, tablets and laptops.

IBC Content Everywhere combines a high quality exhibition with features specifically designed to help visitors quickly and efficiently expand their knowledge and understanding of the latest trends, strategies and developments in online TV and video. With dedicated events in Europe, MENA and LATAM, IBC Content Everywhere covers rich media production, devices, apps, digital marketing, social media, content personalization, big data, cloud services, second screens, investment and much more.

Find out more about IBC Content Everywhere at www.ibcCE.org
Find out more about IBC Content Everywhere Europe at www.ibcCE.org/Europe

Contacts

IBC
Kelly Hyde, Head of Marketing
marketing@ibc.org or +44 (0) 207 832 4104