LOS ANGELES--(BUSINESS WIRE)--Mitchell Binder, best known for his bold King Baby Jewelry, announced the opening of the first King Baby retail store in Beijing. King Baby is one of only a handful of brands exporting “Hand-made in the USA” products to China.
We are excited about the opportunity this relationship brings to the company,” says Binder. “Our partners, The Retail Group LTD owned by Mr Cy Ching, is one of the few international retailers that understand the importance of building a lifestyle brand. This partnership opens numerous avenues for us and positions the company to grow across many categories. There is a need in the market for “Made in the USA” products that reflect a lifestyle and can deliver longevity in the international retail marketplace.”
The first King Baby store is located in “The City of Joy” adjacent to such retailers as Apple, Sephora and Zara. The store was designed in collaboration with Binder and The Retail Group LTD. The next store is planned for January 2015 at The Village, Beijing. Sixteen additional stores will follow over the next three years. “This collaboration brings an Authentic USA lifestyle brand to the Chinese consumer and new trends to the Chinese jewelry market,” says TRG LTD.
The collection captures the spirit of Americana with rock n’ roll sex appeal and includes sterling pendants, beaded bracelets, earrings and accessories detailed with fossilized mammoth ivory, locally mined jet and turquoise. “We believe in transforming the expected into something new, bringing unique details to artisan products. We believe that quality, tradition and “Made in the USA” are worth their weight in gold,” says Binder.
About King Baby
Los Angeles-based King Baby designs, markets and sells premium artisan jewelry. The collection consists of men’s and women’s sterling and gold pendants, bracelets, earrings and accessories. The company has US retail stores in Santa Monica, CA, Nashville, TN and Las Vegas, NV. In the United States, the company also distributes merchandise to better department stores and boutiques, including, Saks Fifth Avenue, Harvey Nichols, and Kitson. Outside the U.S., products are sold directly and through distributors to better department stores and boutiques in China, Japan, Canada, Germany, United Kingdom, France, Russia, Switzerland and Austria. The Company also sells merchandise on its website www.kingbabystudio.com
About The Retail Group LTD
The Retail Group LTD (TRG LTD) is a leader in retail development and operations with a sophisticated management system that supports store design, marketing, visual merchandise, product analysis, logistics and training. There are seven offices in China overseeing the successful fashion brand, G-Star Raw (200 retail stores, 60 self-operated stores in 7 major cities). Locations include the flagship store, HuaiHai 344 in Shanghai, Times Square in Hong Kong and the The Venetian in Macau. Additional locations include department stores and malls in Beijing, Shanghai, Hong Kong, Macau, Guangzhou, Changsha, and Tianjin.