LONDON--(BUSINESS WIRE)-- The GSMA today provided an update on the 2015 GSMA Mobile World Congress Shanghai, including new exhibitors and sponsors, as well as additional GSMA and partner programmes being held at the annual mobile industry event. Mobile World Congress Shanghai will take place 15-17 July 2015 at the Shanghai New International Expo Centre (SNIEC).

“Mobile World Congress Shanghai is set to be our most exciting and largest event in Asia, offering a range of experiences for attendees, whether they are mobile industry executives, professionals in other industry sectors, government officials or tech-savvy consumers,” said Michael O’Hara, Chief Marketing Officer, GSMA. “The mobile industry is one of the most rapidly developing and dynamic sectors in technology and Mobile World Congress will give attendees a view of what’s possible not only today, but well into the future.”

New Additions to the Mobile World Congress Shanghai Exhibition

The Mobile World Congress Shanghai exhibition will spotlight the leading technologies, products and services that are shaping the future of the mobile industry, from network infrastructure to mobile handsets and devices to software and applications and much more. Newly confirmed exhibitors include Airwatch, Askey, Far Eastone Telecommunications, MonitorLinq, Nokia Networks, Phicomm, Raisecom, Shenzhen Pavilion, Software Park Thailand and Spectrummax. Previously announced exhibitors include Alcatel-Lucent, China Mobile, Gemalto, Huawei, LeTV, Mozilla, SK Telecom, Suzhou Snail, Visa and ZTE, as well as regional pavilions from Berlin, Hong Kong, Israel, Korea and Taiwan. For more information, visit www.mwcshanghai.com/see-do/exhibition/.

After its successful debut last year, the GSMA 360Fashion & Tech Runway Show returns to Mobile World Congress Shanghai 2015. Jointly produced by the GSMA and 360Fashion Network, the Runway Show will again deliver a unique catwalk experience that will showcase the latest devices and innovations and highlight the intersection of technology and high-end fashion. For more information, visit www.mwcshanghai.com/tech-runway-show/.

Working with Los Angeles-based memBrain LLC, the GSMA is launching “Pop Forum: Shanghai” at Mobile World Congress Shanghai. The Pop Forum will provide a platform for content creators, entertainment companies and marketers, enabling them to connect with leading technology companies and China's highly coveted consumer market in a high-impact environment. Programming in the Pop Forum exhibitor area will feature special focus on transmedia storytelling, gamification, big data and immersive/experiential content such as virtual and augmented reality, holograms and more. memBrain is developing the Pop Forum programme in partnership with entertainment industry veteran Teddy Zee.

New Meetings and Events at Mobile World Congress Shanghai

A new programme at Mobile World Congress Shanghai 2015, the Enterprise IoT Summit will bring together CIOs from a range of industry sectors, as well as leaders of technology enablers, to discuss the development of the Internet of Things (IoT) and how enterprises can benefit from this rapidly developing technological shift. F5 Networks is the sponsor of the two-day event. For more information, visit www.mwcshanghai.com/enterprise-iot-summit/.

The newly introduced Smart Home Summit will examine the potential of the burgeoning smart home market, with a particular emphasis on how cloud services, smart life applications and smart home devices will be accessed and managed by households, as well as the communication specifications and standards that will make the smart home a reality. The Smart Home Summit, which will be organised by DIGITIMES, will be held on Friday, 17 July. For more information, visit www.mwcshanghai.com/smart-home-summit/.

The GSMA is also launching the Entertainment Unlimited Summit, a programme highlighting the convergence of entertainment, the Internet and the mobile industry. Summit attendees will have the opportunity to hear from industry leaders who are driving the development of entertainment content and partnerships with operators, broadcasters, Internet companies and third-party video and music service providers. For more information, visit www.mwcshanghai.com/entertainment-unlimited-summit/.

Another new programme at Mobile World Congress Shanghai, the GSMA Smart Retail Summit is a dedicated event featuring provocative ideas, innovative practices and disruptive technologies and will bring together senior managers from retailers, brands, smart technology providers and other vertical players to decode the future of smart retail. This event will illustrate the impact of mobile technologies on the shopping experience, as well as on the retail industry as a whole. For more information, visit www.mwcshanghai.com/smart-retail-summit/.

Digital Health at Mobile World Congress Shanghai

The GSMA has formed an agreement with China Connected Health Alliance (CCHA), the branch organisation of European Connected Health Alliance (ECHA), to bring digital health to Mobile World Congress Shanghai. Building on the GSMA’s previous collaboration with ECHA, the Digital Health Programme at Mobile World Congress Shanghai is designed to foster thought leadership within digital health in China and showcase the next generational of deployable healthcare technologies.

GSMA Expands Innovation Programme

Building on last year’s success, the GSMA is expanding its Innovation Programme to include the Innovation Series, the Baustein Innovation Summit 2015, Startup Alley, Innovation Labs and a range of innovation-focused networking activities. Each session in the GSMA Innovation Series will focus on a forward-looking conceptual discussion of the overall business and policy environment from the perspectives of crucial players in innovation value chain, including investors, start-ups, policy makers and academia. The Baustein Innovation Summit 2015 is an exclusive, invitation-only event for executives in the mobile industry as well as other sectors and is designed to challenge current assumptions regarding the growth and adoption of corporate innovation and disruption by startups.

Get Involved at Mobile World Congress Shanghai 2015

For more information on the 2015 Mobile World Congress Shanghai including how to attend, exhibit or sponsor, visit www.mwcshanghai.com. Follow developments and updates on Mobile World Congress Shanghai through our social media channels – use #MWCS15 on Twitter and follow us at @GSMA, or get regular updates through our LinkedIn Showcase Page. In China, you can follow us on Sina Weibo http://weibo.com/mwcshanghai or on the GSMA account on WeChat.

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences.

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.