SUNNYVALE, Calif.--(BUSINESS WIRE)--Simplay Labs, LLC, the leading solutions provider of technologies, testing programs, development tools, and interoperability and performance design standards for the high-definition (HD) consumer electronics industry, today announced that its Simplay CEC Explorer SL 309 Development Tool has been officially recommended as a compliance test tool in the HDMI Compliance Test Specification (CTS) Version 1.4 as released on November 9, 2009. The CTS Version 1.4. is the latest version of the Compliance Test Specification which contains technical criteria and tests that all HDMI-enabled products must satisfy.

The Simplay CEC Explorer SL 309 Development Tool helps design engineers develop, simulate and debug all aspects of CEC (Consumer Electronics Control)/CDC (Capability, Discovery and Control) functionality in real time, and includes a powerful GUI (Graphical User Interface) that allows engineers to interface with their own product prototype by exercising and monitoring CEC/CDC performance. This test solution enables manufacturers and testing facilities to ensure interoperability and to meet the required HDMI Specification Version 1.4 CEC/CDC compliance verification.

“We believe that no other development tool in the market today handles both CEC and CDC, and has the range of capabilities as the Explorer SL 309. As manufacturers work to deliver their latest HDMI Version 1.4-enabled products, this tool can be an invaluable part of their development process,” said Joseph Lias, president of Simplay Labs. “The Explorer SL 309 fulfills our mission to help manufacturers ensure interoperability and reduce the time and cost to market.”

The Simplay Explorer SL 309 is:

• An officially recommended test tool for CEC testing.
• The only officially recommended test tool for CDC.
• The only tool that combines CEC and CDC debugging, emulation and “message visualization” capabilities.
• The test tool for the CDC portion of HDMI Ethernet Channel testing.
• The tool that offers testing of the HDMI Audio Return Channel through the CEC bus.
• The tool that allows design engineers to define custom tests through its powerful scripting interface.

More information on the Simplay CEC Explorer can be found at www.simplaylabs.com

Simplay Labs at the 2010 International Consumer Electronics Show (CES), January 7-10, 2010 in Las Vegas, Nevada

Simplay Labs will host technology demonstrations at the MGM Grand Hotel and Casino and will exhibit in the HDMI Tech Zone in the South Hall of the Las Vegas Convention Center. To schedule a meeting please contact Brad Bramy at brad.bramy@simplaylabs.com.

About Simplay Labs, LLC

Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading solutions provider of technologies, testing programs, development tools, and interoperability and performance design standards for the high-definition (HD) consumer electronics industry. The Simplay HD™ Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers. As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems exhibit the highest levels of interoperability performance and are ready to receive and play premium digital content, regardless of manufacturer. Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc. (NASDAQ: SIMG).

Forward-looking Statements

This news release contains forward-looking statements within the meaning of federal securities laws and regulations, including, but not limited to, statements regarding the benefits of the Simplay HD Testing Program and features and benefits of the Simplay CEC Explorer SL 309 Development Tool. These forward-looking statements involve risks and uncertainties, including those described from time to time in Silicon Image’s filings with the Securities and Exchange Commission (SEC) that could cause the actual results to differ materially from those anticipated by these forward-looking statements. Silicon Image assumes no obligation to update any forward-looking statement.

Simplay, Simplay HD and the Simplay HD logo are registered trademarks or trademarks of Silicon Image, Inc. in the United States and/or other countries. HDMI and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and registered trademarks are the property of their respective owners in the Unites States and/or other countries.