SAN FRANCISCO -- (BUSINESS WIRE) --
Cognitive Networks, the market-leading provider of real-time ACR-based services on Smart TVs, will demonstrate how its platform is being used to deliver on the promise of Smart TV by generating multiple sources of value at CES Asia 2015 from Meeting Room N1H03 at the Shanghai New International Expo Centre.
Cognitive’s system allows Smart TVs to become contextually aware, enabling the launch of intelligently synchronized HTML5 web applications and the real-time seamless connection of live or time-shifted over-the-air programming with services delivered via broadband.
Visitors at CES Asia will see a demonstration of StartOver, which enables viewers who tune to a live program already in progress to return to the beginning by launching a streaming session. Viewers control the stream via Fast Forward-Pause-Rewind functions, can return to the live program at any time, and can choose alternate extended and contextually relevant content with just one click of the remote.
CES Asia attendees will also see how Cognitive Networks’ system enables advanced, data-driven television advertising. Smart TV household profiles are anonymously matched with advertisers’ data to create more precisely targeted television ad campaigns based on viewing data rather than limited, generic demographics. More value is created for existing inventory, and the right message is delivered to the right audience at the right time. Marketers are able to optimize and track campaign performance across all screens.
With audiences increasingly consuming television content via alternate OTT devices, Cognitive Networks’ powerful Smart TV data provides broadcasters and programmers with crucially important viewer measurement information they are unable to obtain elsewhere. Cognitive’s data is current and getting even faster (soon to be real-time), captured across all television households, and via any video source to the TV.
“CES Asia promises to be a premier technology event. It will showcase the exciting innovation taking place in China and throughout Asia,” said Cognitive Networks CEO Michael Collette. “We look forward to meeting with our existing TV manufacturing partners there, and establishing relationships with others. CES Asia will also be a tremendous opportunity to identify potential partners with whom we can collaborate to develop Asian television markets.”
Cognitive Networks launched its service in 2013 on LG Smart TVs in the United States. Investors in the company include Rogers Venture Partners, DCM, and Hearst. Cognitive recently announced the completion of a $14.5 million Series B financing round, which is supporting the expansion of the company’s ACR-enabled Smart TV footprint to 20 million active, connected TVs in 2015.
About Cognitive Networks
Cognitive Networks is the leading provider of Automatic Content Recognition (ACR) services on Smart TV. The company’s ENGAGE™ API allows Smart TVs to launch applications that are intelligently synchronized with live or time-shifted television, enabling ecosystem partners to add Enhanced TV capabilities to broadcast TV displaying on Smart TVs. With Cognitive Networks’ ENGAGE, content providers can now provide consumers with fun, smart things to do while watching TV on their Smart TVs. Visit www.cognitivenetworks.com and follow us on Twitter, Facebook and LinkedIn.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150518005581/en/
CONTACT:
Cognitive Networks Media Contact
Paul Rodriguez, +1 240-535-9097
paul.rodriguez@cognitivenetworks.com