Hong Kong, China—May 21, 2015—Billboard, the leading global destination for news, charts, trends and innovations in music, today announced the launch of BillboardRadio China, with its local partner Tork Limited. Billboard Radio China aims to become the leading music destination for the Chinese audience, while providing a window into the Chinese music scene for music fans around the world.
“Our partnership with Tork Limited and the launch of Billboard Radio China is the next step for us as we continue the global expansion of Billboard,” said John Amato, co-president of Billboard and The Hollywood Reporter.” With more than half-a-billion internet users in the country, the station will provide high-quality music programming to the largest online market in the world.”
The station currently operates a variety of music channels, including Asia Hits, Today’s Mix, Best of the ‘80s and ‘90s, Underground, Dance and Chill Out, and also produces and airs a range of innovative proprietary talk-show programming. Moving forward under the Billboard brand, the station will provide up-to-date music news and information, backstage reports and exclusive interviews with China’s biggest stars.
“Tork has already built a strong platform with a dedicated customer base,” said Jonathan Serbin, head of Asia for Billboard. “Now, combined with Billboard’s assets—music news, charts and access to the most important music events—we believe the station can rapidly become one of the most exciting music destinations in China.”
“We are thrilled to be working with Billboard,” stated Gregory Bowers, president of Tork. “Billboard Radio China will create top-quality original programming aimed at the Chinese audience, and will introduce listeners from all countries to the hottest bands and music trends in China.”
Billboard Radio China launched their monthly “Big Interview” series with a one-hour exclusive with Chinese superstar G.E.M. (see attached photos).
Billboard Radio China can be found at www.billboardradiochina.com
About Billboard
Billboard is the world’s most influential music brand, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com which is the ultimate consumer-facing destination for millions of passionate music fans, to the industry’s most elite conference series and influencer events including the Power 100 and Women in Music – the Billboard brand has unmatched authority among fans, artists and the industry alike.
About Tork Ltd:
Tork Limited is a media and technology holding company. During it’syears of operations, the company has consistently grown its listener base in the region, by launching a range of stations and proprietary programs. The station hosts an array of channels, including Asia Hitz, Today’s Mix, Best of 80’s and 90’s, Dance, Chill Out and Underground stations. Original programming includes shows such as Wide World, Pajama Girls, China Calling and other shows.
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