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ZUG, Switzerland--(BUSINESS WIRE)--Allied World Assurance Company Holdings, AG today announced the launch of Allied World Asia-Pacific’s first regional marketing campaign within Singapore and Hong Kong entitled “Insurance. Straight Up.” The business-to-business brand campaign, which involves a mix of digital, print, Out of Home and activation advertising mediums, highlights Allied World’s entrepreneurial roots and unique, no-nonsense approach to insurance.
“The bold typography and clever language in the advertisements were created with the intent of building Allied World’s brand personality and highlighting its agile business style in the Asia-Pacific market,” commented Julian James, President of Allied World Global Markets.
He continued “The acquisition of the Singapore and Hong Kong operations of Royal & Sun Alliance Insurance plc (“RSA”), which closed on the 1ST of April, allowed us to continue the diversification of our global footprint. Some of our advertisements will give a nod to the established business we acquired from RSA and express our pride in the continued evolution of our company.”
All of the advertisements are focused on our belief that insurance should be transparent, responsive and serve our clients’ needs. This sentiment will be showcased in a series of ads that will be rolled out over the next several weeks, with the first ad stating “To move forward, we looked back 100 years.”
About Allied World
Allied World Assurance Company Holdings, AG, through its subsidiaries and brand known as Allied World, is a global provider of innovative property, casualty and specialty insurance and reinsurance solutions. Allied World offers superior client service through a global network of offices and branches. All of Allied World's rated insurance and reinsurance subsidiaries are rated A by A.M. Best Company, A by Standard & Poor's, and A2 by Moody's, and our Lloyd's Syndicate 2232 is rated A+ by Standard & Poor's and AA- by Fitch.
Please visit the following for further information on Allied World: Web: www.awac.com | Facebook: www.facebook.com/alliedworld | LinkedIn: http://www.linkedin.com/company/Allied-World.
Cautionary Statement Regarding Forward-Looking Statements
Any forward-looking statements made in this press release reflect our current views with respect to future events and financial performance and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties, which may cause actual results to differ materially from those set forth in these statements. For example, our forward-looking statements could be affected by risks that the RSA acquisitions disrupt our current plans and operations; the ability to retain key personnel; the ability to recognize the benefits of the RSA acquisitions; the amounts of costs, fees, expenses, and charges related to the RSA acquisitions; pricing and policy term trends; increased competition; the adequacy of our loss reserves; negative rating agency actions; greater frequency or severity of unpredictable catastrophic events; the impact of acts of terrorism and acts of war; the company or its subsidiaries becoming subject to significant income taxes in the United States or elsewhere; changes in regulations or tax laws; changes in the availability, cost or quality of reinsurance or retrocessional coverage; adverse general economic conditions; and judicial, legislative, political and other governmental developments, as well as management's response to these factors, and other factors identified in our filings with the U.S. Securities and Exchange Commission. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. We are under no obligation (and expressly disclaim any such obligation) to update or revise any forward-looking statement that may be made from time to time, whether as a result of new information, future developments or otherwise.
