HONG KONG--(BUSINESS WIRE)--MetLife Hong Kong* has launched a new “Light Up Your Dreams with MetLife Hong Kong” brand campaign, which aims to inject Hong Kong people with positivity and confidence to achieve their dreams. The new integrated campaign follows the widely popular “My Dad’s Story” and the “MetLife Hong Kong's Dream for My Child” campaigns, both of which recognized the sacrifices that the parents make for their children’s future.
“Light Up Your Dreams with MetLife Hong Kong” is a highly interactive integrated advertising campaign that inspires Hong Kong people to pursue their dreams with the confidence and financial security from the protection offered by MetLife Hong Kong. The campaign features a traditional Chinese lantern which is appealing and symbolizes the unique pursuits and dreams we all have. MetLife Hong Kong, as a wholly-owned subsidiary of the No.1 U.S. life insurer^, MetLife, Inc., helps consumers achieve their goals through innovative products, value-added services and financial advice.
Ms. Sunshine Farzan, Vice President, Head of Marketing and Communications of MetLife Hong Kong, said, “The brand campaign reflects our ongoing pledge and commitment to placing customers first and keeping them at the very center of everything we do. Everyone has unique pursuits and dreams. Sometimes, we are just one step away and need a little lift to make them happen. MetLife Hong Kong deeply understands the aspirations and needs of Hong Kong consumers and we encourage them to dream big and achieve their dreams with MetLife Hong Kong’s support.”
Participants can upload their dream to the campaign’s microsite (www.metlife.com.hk/dreams) and share the post on Facebook to get a chance to win a grand prize of a MetLife Hong Kong’s savings plan worth up to RMB 50,000, other prizes and services to help make their dreams a reality.
About MetLife
MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the largest life insurance companies in the world#. Founded in 1868, MetLife is a global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com.
*MetLife Limited and Metropolitan Life Insurance Company of Hong Kong Limited (collectively “MetLife Hong Kong”) are wholly-owned subsidiaries of MetLife, Inc. in Hong Kong and private companies limited by shares incorporated and registered under the applicable laws in Hong Kong. Both MetLife Limited and Metropolitan Life Insurance Company of Hong Kong Limited are authorized insurers carrying long term business in Hong Kong.
^Axco Global Statistics 2014
#Based on non-banking assets according to A.M. Best research 2012 data, Best’s Review July 2014
