BARCELONA, Spain--(BUSINESS WIRE)--Beabloo, a technology company specialized in the combination of omnichannel digital marketing solutions and big data for establishments serving the general public, announced the appointment of Haiyan Bo today as the new CEO of the company office in China, reporting directly to Jaume Portell, global CEO and co-founder of Beabloo.
With more than 15 years of experience as Director of Consumer Insights, Marketing and Sales in companies such as Pepsico, VF International and Procter & Gamble, Haiyan Bo will contribute with her profound knowledge of the business and the Asian market and her extensive experience in identifying and satisfying the requirements of the major brands in this region that has a high strategic value to Beabloo.
“Haiyan will help us to expand Beabloo in the Asian market adapting ourselves to its needs and also to improve our product for the global market”, explains Jaume Portell, global CEO of Beabloo. “Counting with Haiyan and her wide experience will be not only a great support and push to our project but also a kind of validation that we offer a solution with a really high strategic value to the retailers”.
“This appointment is another step in Beabloo's commitment in Asia, and especially in the Chinese market, where our solutions that combine digital marketing and data analysis are especially attractive”, added Portell.
The new CEO of the Beabloo office in China will lead a growing team in a key country for the company, especially after receiving a 10 million euro investment led by the SoftBank Group a few months ago, which has allowed it to strengthen its expansion in the area.
Haiyan Bo has a Bachelor's degree in International Economics from the Renmin University of China and won First Prize in the National Math Olympics, among other awards.
About Beabloo
Beabloo was founded in Barcelona in 2008 with the goal of providing «one-click» digital marketing solutions for retailers, mostly urban businesses with little to no experience using digital media. Today, in addition to more than 300 clients across Spain, Beabloo is present in over 20 countries. Beabloo offers digital marketing solutions to companies and organizations from a variety of market segments, such as fashion, health and beauty, hotels, events and entertainment, malls and all kind of points of sales, tourism, public administration, education or corporate. For more information, please visit http://www.beabloo.com/
